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DLP® Projectors to be Utilized for 3-D HD Finals Viewing Party for Cavalier’s Fans

Cleveland Cavaliers Fans Will Experience the Next Best Thing to Being at the Game with Special 3–D Viewing Event

Jun 8, 2007

Dallas, TX –June 8th, 2007: Texas Instruments (TI) (NYSE: TXN) will score a major assist at The Finals by providing their DLP projectors for the "Cavaliers 3–D HD Experience" presented by FSN Ohio, the first–ever live game of The Finals in 3–D HD on Sunday, June 10th at p.m. ET. The Game 2 Watch Party featuring the Cleveland Cavaliers and San Antonio Spurs will be available free to fans at Cleveland’s Quicken Loans Arena live through an immersive and lifelike 3–D experience. The 3–D HD quality viewing experience, created by large venue DLP projectors on to multiple screens in the arena, will be the next best thing to actually being at the away game in San Antonio.

As many as 14,000 fans are expected to turn out for the event and don special high tech 3–D glasses to watch the game on four gigantic screens, each 40 feet by 23 feet set up at the arena while cheering for their team and watching the action live in stunning 3–D HD.

"Viewing sports in 3–D powered by DLP technology is a truly exciting experience for the fans," said Doug Darrow, brand and marketing manager for DLP Products. "In sports arenas, movie theatres, and at home, TI DLP Products is leading the industry in delivering the very best in 3–D HD viewing quality."

"We’re excited to bring such a unique 3–D experience to our loyal fans," said Kerry Bubolz Executive Vice President, Corporate Sales & Broadcasting. "By featuring projectors powered by DLP technology, we’re bringing the best 3–D picture on the big screen to immerse our fans in the action so it will feel as if they are at the game."

The extremely fast response and refresh rate of the DLP chip allows multiple images to be projected to the eye, which through cooperation with special 3–D viewing glasses are seen as stunning, immersive 3–D images.

DLP technology is at the forefront of a growing trend toward 3–D experiences. As the leader in digital cinema, DLP Cinema®’s projection technology is helping to drive the next generation of 3–D content and alternative viewing such as this final game. There are currently 4,650 DLP Cinema® screens worldwide of which 702 are 3–D capable. The 3–D viewing experience has been enthusiastically embraced by consumers with the rise of new 3–D movies and sports content. DLP technology can also deliver a 3–D experience in the home with the 3D–ready Samsung DLP HDTVs that are currently available at consumer electronics retailers.

Sunday’s game will give fans a taste of the experience that is headed to DLP HDTVs in the near future and a lucky Cavaliers fans will win cutting–edge Samsung 46" DLP Slim HDTVs that will be awarded as prizes during the event.

For more information on DLP technology, customer products or to find a DLP Cinema theatre near you, visit www.dlpcinema.com.

About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 3,000 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor–sharp images and excellent reproduction of fast motion video. Since early 1996, more than 12 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.