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BrillantColor™ Technology Proliferates Line of DLP® Projectors With More Colors Than LCD

Chip Set Developments and Wide Resolution Projectors Highlighted at InfoComm

Jun 19, 2007

Anaheim – June 19th, 2007: Texas Instruments (TI) (NYSE: TXN) today at InfoComm announced that recent chip set developments are stimulating continued adoption of BrilliantColor™ technology in front projection products, of which DLP® Products enjoys approximately 50 percent global market share. BrilliantColor technology will be featured in more than 14 new projectors debuting at InfoComm throughout all price points and resolutions in products optimized for the ProAV channel. DLP Products expects more than 70 products featuring BrilliantColor technology to be on the market this year.

DLP projectors featuring BrillantColor technology utilize up to 6 separate colors: red, blue, green, cyan, yellow and magenta for a wider variety of accurate, vibrant colors that won’t fade over time. BrilliantColor technology enables a 50 percent increase in brightness of colors and expands the color palette beyond only three basic colors offered by the competing technologies such as LCD.

Manufacturers’ adoption rate of BrilliantColor technology has grown steadily since it was first announced at InfoComm 2005, and has entered the mainstream with the recent incorporation of the DDP2230 ASIC chip set. The newer DDP2230 provides improved image processing, color performance and wide resolution options over the existing DDP2000 chip set which was previously the featured processor used in mass market and entry level DLP products.

As the computer industry migrates from 1280x768 to 1280x800 resolutions for laptop screens, DLP drives the category with a third WXGA chip set specially calibrated for the new resolution standard. New WXGA projectors from Sharp and other manufacturers will bring BrilliantColor technology to products for both widescreen and traditional presentation applications.

"Our customers have made tremendous improvements with BrilliantColor technology and as a result, we have seen significant adoption across a wide range of end products," said Lars Yoder, vice president and business manager, TI’s DLP Front Projection Business Unit. "With more color performance, leadership in wide-screen resolution choices, and unmatched total cost of ownership, DLP is ideally suited to address the needs of our customers and their ProAV, business and education partners."

DLP Products have the added advantage that the optics for reproducing the image are encased in a sealed, airtight environment shielded from dust and the elements. By protecting the optics and avoiding the need for a replaceable filter system, DLP products require less regular maintenance and provide a more attractive total cost of ownership –an important concern for all projector owners.

Several DLP customers will be showing new products using BrilliantColor technology at InfoComm including BenQ, Mitsubishi, NEC, Optoma, Sharp, Toshiba, and more.

For more information on DLP technology and customer products visit the DLP Conference Center at booth #2809 on the show floor at InfoComm.



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About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 4,000 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 12 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

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