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DLP® Products Enters New Segment of ProAV Market With Debut of DLP .7 XGA 3 Chip Projector

Projector Puts DLP® Technology and Image Quality within Reach of Large Venues with Smaller Budgets

Jun 19, 2007

Anaheim, Calif. – June 19th, 2007: Texas Instruments (TI) (NYSE: TXN) today at InfoComm announced the DLP .7 XGA 3 chip, a platform for front projection products in the 5,000–7,500 lumens range. The new platform was designed to bring 3 chip DLP brightness, color and reliability to the demanding and often budget constrained large venue customers in the Pro AV market.

The .7 XGA 3 chip product, named for its diagonal size, resolution and architecture, will serve the increasing number of large venues that need powerful professional projection. The 5000–7500 lumen market, which serves these high volume large venue ProAV applications is expected to grow at 27% a year over the next 5 years, according to research firm Pacific Media Associates. The new projector is specially suited for these venues, including conference rooms and auditoriums, houses of worship, university and higher education halls, government and e–cinema customers in the ProAV market.

"Getting the value of a high lumen projector just got easier," said Nancy Fares, business manager for DLP 3Chip products and DLP Cinema®. "Our manufacturing customers determine final product features and price but we anticipate this 3 chip product could help enable manufacturing customers slash the price point in half for a projector of this quality. A 3 chip DLP system is the only technology that can deliver the color, brightness and reliability with the ease of ownership that the ProAV market demands."

Reliability and total cost of ownership is a major consideration for ProAV customers, where projectors are often placed in hard to reach locations and serviced by untrained IT professionals. DLP has been proven to be a leader in reliable projection technology throughout the Cinema, HDTV and Front Projection industries. By reflecting light off the mirrors of DLP chips instead of passing light though a panel, DLP 3 chip products offer an efficient design that offers incredible picture fidelity. DLP projectors offer less required regular maintenance and are easier to own – an important concern for all types of projector owners.

The adoption of the .7 platform allows for a smaller light source, prism and DLP chip and will initially launch in one or two lamp configurations. The OEM’s new products will come complete with a versatile full set of lenses, shifts of +100/–50% vertical and +/– 20% horizontal and more light for fully saturated colors. Resolutions will be XGA, WXGA and 720p with more resolution options to come in the future. DLP's 3 chip architecture is the only system where color and brightness are on the same mode, competing LCD products have separate settings that can compromise lumens to operate for color.

The first DLP global manufacturing customer to release a product leveraging the new .7 XGA 3 chip is Sharp® with their XG–P610X. The projector powered by DLP technology will be available in Q1 2008 through Sharp authorized Professional System Integration Projector Dealerships. Visit Sharp booth # 7009 to see the projector in use.

"The strong partnership between Sharp and DLP has resulted in our ability to take to market the industry's first projector that specifically answers the needs of the growing majority of customers," said Joe Gillio, associate director of display product planning, Sharp Imaging and Information Company of America. "It is no surprise DLP technology is again breaking industry barriers with unparalleled picture quality and brightness."

For more information on DLP technology and customer products, visit DLP’s Conference Center at booth #2809 on the show floor at InfoComm.


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About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 3,000 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor–sharp images and excellent reproduction of fast motion video. Since early 1996, more than 12 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.


About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.