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Classroom Technology Targets Teens' Sense of Style with Chic New Colors, Customizable Slide Cover Designs

Texas Instruments Pairs Student Preferences with Educational Needs to Brighten Math Learning this Back-to-School Season

Aug 10, 2007

DALLAS – August 10, 2007 – This back-to-school season, Texas Instruments GraphiTI slide case decals that allow students to tailor their classroom technology with their personal colors, designs, photos and school mascots. Teens can display their individuality by choosing a graphing calculator from five eye-catching limited edition colors available for back-to-school, including blue, teal and three shades of pink. In addition, slide cases and interchangeable faceplates are available in 14 colors all year long, allowing students to reflect their changing style. They can then go online and create a slide case decal to complement their classroom technology and their lifestyle.

Recent research shows that style is becoming more important to consumers across all product categories. In fact, nearly one in three consumers want the things they own to reflect their personal sense of style, and younger consumers generally care more about design and style than older buyers¹.

TI, the long-time leader in handheld educational technology², strives to make math tools like the TI-84 Plus Silver Edition graphing calculators appealing to students through style, color and the "coolness factor" of customized learning tools. Because research shows that students do better in math when they use a graphing calculator at home and in class³, the goal is to create learning tools that not only help students learn, but are also something they want to use frequently. Additionally, it has been shown that students using graphing calculators often have better attitudes toward math than those who do not use graphing calculators³.

The TI-84 Plus Silver Edition comes pre-loaded with more than 20 applications for math and science education, including 1,000 college entrance exam test prep questions designed to prepare students for the PSAT*, SAT* and ACT* college entrance exams, all of which permit the use of graphing calculators.

This season’s graphing calculator colors may be found at retail colors. Additional faceplates, slide cases and GraphiTI online design tools and image upload capabilities are available at education.ti.com

TI has sold more than 40 million graphing calculators since 1990, helping students from middle school through college better understand and apply math concepts on a daily basis². According to research studies³, increased use of graphing calculators both in and out of the classroom resulted in higher test scores, even when students did not use graphing calculators during testing.

In addition to the TI-84 Plus Silver Edition, which is ideal for Algebra, Geometry, Trigonometry, Biology, Chemistry and Physics, students of all ages can brighten their studies with colorful scientific and basic calculators including the TI-30X IIB, TI-30X IIS and the TI-503 SV.

EDITOR NOTE

High-resolution product photos and product samples of the TI-84 Plus Silver Edition, TI-30X IIB, TI-30X IIS and the TI-503 SV calculators with the full range of colors and GraphiTI™ templates are available upon request.

Please contact Liz Edelbrock at ledelbrock@golinharris.com for details.

About Texas Instruments
Education Technology, a business of Texas Instruments, provides a wide range of advanced tools connecting the classroom experience with real-world applications and enabling students and teachers to explore mathematics and science interactively. Designed with leading educators and researchers, Texas Instruments educational technology and services are tested against recognized third-party research on effective instruction and improved student learning. Such research shows that use of graphing calculators and wireless classroom networks in the classroom helps teachers implement instructional strategies that lead to student collaboration, higher student interest, engagement and achievement in mathematics³. For more than 15 years, TI has worked closely with educators and administrators to develop student-focused curricular and supplemental classroom materials, and it supports the world's largest professional development organization for the appropriate use of educational technology. More information is available at education.ti.com

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Education Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at ti.com.

¹ Source: Forrester’s NACTAS Q4 2006 Devices & Access Online Survey

² Handheld technology leadership measured in USA by Decision Analyst, Inc.

³ For information about research showing that graphing calculator use improves students' math skills as well as their attitudes toward math, visit research on graphing calculators

* SAT & AP are registered trademarks of the College Entrance Examination Board, which was not involved in the production of and does not endorse this product. ACT is a registered trademark of ACT, Inc., which was not involved in the production of and does not endorse this product. Policies subject to change. Visit college board and act.org for more information.

Media Contact:
Liz Edelbrock
GolinHarris for Texas Instruments
972-341-2598
ledelbrock@golinharris.com