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Texas Instruments Projects Video Content from OMAP™ Processor-Based Mobile Phones to DLP® Projectors for Crowds at CES

Jan 9, 2007

LAS VEGAS – January 9, 2007: Opening the door to new product combinations for consumers, Texas Instruments Incorporated (TI) (NYSE: TXN) delivers portable access to personalized content, as well as the flexibility to share and view it with friends, family, colleagues and classmates. With DLP ® and OMAP™ technologies from TI consumers can now use their cell phones to capture and store content, including high–quality digital movies and console–quality video games, and then watch the content with others via a connection to mobile, palm–sized DLP pocket projectors, that are full–featured, yet weigh less than one pound. This week at CES (Booth #8204), TI will be demonstrating DLP and OMAP technologies together, showcasing the visual excitement and the future of how consumers will be watching their personalized portable entertainment content.
The ability to share content between the handset and DLP display should drive increased content sharing as consumers, in particular video gamers and movie fans, will have easy on–the–go access to their personalized high–quality video content and live TV (sports, news, etc.). Consumers can quickly and seamlessly display their video content in larger, more enjoyable screen sizes by connecting a DLP Pocket Projector to the video–out feature on OMAP–enabled handsets. Additionally, gamers can share their multi–dimensional video graphics, normally available only in consoles, with their friends anywhere a DLP display is available.

"As consumers around the world continue to embrace mobile video, TI is combining two of its core technologies, DLP and OMAP, to improve the mobile viewing experience," said John Van Scoter, senior vice president Texas Instrument and general manager DLP Products. "Just as audio entertainment has successfully become a portable ‘hi–fi’ experience, we expect to see a similar trend with mobile video devices. And by simply connecting one of these devices to a tiny DLP Pocket Projector, 30 –50" projected images are possible, which truly delivers on the promise of mobile ‘big screen’ entertainment," added Van Scoter.

The mobile phone has become the ultimate mobile entertainment center, and with the ability to share this using a DLP display, TI is providing the foundation for seamless content sharing between handsets and display devices.

Using the .55 DLP chip, these micro–projectors weigh less than one pound and offer incredible mobility. Pocket Projectors from Mitsubishi, Samsung, Boxlight, Toshiba and ViewSonic are available at major retailers today.

TI’s OMAP processors deliver low–power, high–performance multimedia processing to enable the kind of high–end user experience consumers expect while watching videos or playing games at home. The OMAP platform has been integral in defining mobile entertainment, with OMAP processors used in high–quality mobile video applications to deliver high–performance and power efficiency, allowing handset manufacturers to bring the entertainment center to the handset.

Visit www.dlp.com and www.ti.com/wireless for additional information. # # #

About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 3,000 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor–sharp images and excellent reproduction of fast motion video. Since early 1996, more than 10 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

Texas Instruments – Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and over 15 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, Bluetooth, A–GPS, mobile TV and Ultra Wideband. TI offers custom to turn–key solutions, including complete chipsets and reference designs, OMAP™ application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit www.ti.com/wirelesspressroom for additional information.

About Texas Instruments:
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Safe Harbor Statement
Statements contained in this news release regarding TI product availability and other statements of management's beliefs, goals and expectations may be considered forward–looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. The following factors and the factors discussed in TI’s most recent Form 10–K could cause actual results to differ materially from the statements contained in this news release: actual market demand for TI products specifically, and actual test results relating to TI products. TI disclaims any intention or obligation to update any forward–looking statements as a result of developments occurring after the date of this news release.

DLP and DLP Cinema are registered trademarks of Texas Instruments. OMAP is a trademark of Texas Instruments. All other trademarks and registered trademarks are the property of their respective owners.