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DLP® Products Continue Leadership in 1080p HDTV with the Introduction of a Slim LED HDTV Featuring Greater Than 100,000 to 1 Contrast Ratio

Jan 8, 2007

LAS VEGAS –January 8, 2007: DLP® products from Texas Instruments (TI) (NYSE: TXN) are demonstrating innovation leadership by showing the first HDTV with hang–on–the–wall slim design featuring solid–state LED illumination and full–HD 1080p resolution. This DLP HDTV demonstrates the flexibility and performance of DLP technology using advanced components to create an incredible high definition image on the screen. This new product, along with other DLP HDTV innovations is on display at the 2007 International Consumer Electronics Show (CES) (Central Hall – Booth 8204).

This first–of–a–kind product concept is enabled by a new .65" 1080p DLP chipset that is optimized to drive solid–state LED arrays to drastically increase contrast performance beyond 100,000 to 1. New 2007 products from Samsung based on this new chipset will also be on display.

The 10–fold contrast improvement provides for a better viewing experience in almost any ambient room lighting situation. Additionally, LED illumination increases the color saturation to nearly 140% of the NTSC TV standard and delivers a color refresh rate of up to 48x the standard TV frame rate when combined with the inherent speed of DLP technology. LED illumination also provides "Instant On/Off"functionality and replaces a conventional lamp with a long–lasting (lifetime) light source.

Slim DLP products provide the biggest picture in the smallest space by utilizing an ultra–thin bezel that maximizes the viewable screen while also being the thinnest freestanding display at their screen size. At approximately half the weight of plasma TVs, these innovative DLP HDTVs can be placed almost anywhere within the home, including easy shelf mounting without requiring expensive heavy duty wall brackets. Samsung’s 2007 DLP line–up includes additional slim DLP HDTV offerings and other manufactures are also expected to introduce slim models in 2007.

"We are thrilled to continue the DLP tradition of HDTV leadership by introducing new innovations to enhance image quality even further,"said Adam Kunzman, business manager, DLP HDTV Products, Texas Instruments. "By utilizing advanced illumination such as LED, DLP is capable of exceeding 100,000 to 1 contrast ratio, while displaying a wider color gamut with full 1080p resolution. The new slim and lightweight cabinet offers a stylish design plus additional flexibility in HDTV placement."

According to The NPD Group, DLP was the number one selling 1080p HDTV technology through November 2006 as well as the leading micro display projection technology with 43% of the market share. DLP HDTVs are available from leading manufacturers, including Mitsubishi, NuVision, Panasonic, Philips, RCA, Samsung, Toshiba and more. CES attendees can view the new slim designs and LED–based DLP HDTVs as well as other exciting DLP image display products at the DLP Products booth.

Additional DLP innovations, including the integration of a 3D display mode, will be demonstrated by multiple DLP HDTV customers at CES. Due to the speed of the DLP technology, true stereoscopic high definition 3D is possible for an immersive gaming experience. TI is working with select customers to integrate 3D imaging in future DLP HDTV models.

About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 3,000 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor–sharp images and excellent reproduction of fast motion video. Since early 1996, more than 10 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.