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DLP® Front Projection Technology Targets Consumer Lifestyle Markets with New Products Featuring Innovation in Design and Illumination

Jan 9, 2007

LAS VEGAS –January 9, 2007: Texas Instruments (TI) (NYSE: TXN) today at the 2007 International Consumer Electronics Show (CES) (Central Hall, Booth #8204) announced milestones in DLP® front projection products including innovations in design, illumination and affordability. DLP manufacturing customers have reached new levels of picture quality in front projection products while presenting a wider range of products spanning a variety of lifestyle markets and price points.

New at 2007 CES are DLP front projection products geared toward video gaming and multi–media applications, including a TI prototype gaming projector designed in conjunction with video gamers for video gamers. Also making their debut at the show: InFocus IN1 projector, which comes with the choice of a DVD docking station to become an instant home theater or a docking station to become a gaming unit; the Philips UJoy, a personal projector geared toward gamers on the go; and ViewSonic’s ViewDoc projector – the first of its kind to feature a docking port for an iPod and sound input capabilities. Also on display at CES 2007 is a DLP projector featuring high brightness, solid state, LED illumination from LG (HS101), the next in a series of pocket projectors with significantly enhanced performance.

DLP–based front projection products have reached a new milestone of affordability, with DLP manufacturing customers offering more options than ever before for home entertainment front projectors at prices ranging from $499 – $999. In Q3, 2006, 58% of projectors under $1,000 featured DLP technology, which accounts for nearly 150 models. Manufactures delivering HD DLP projectors at breakthrough price points in 2007 include Optoma (HD70), Mitsubishi (HD1000) and Acer (PH530) at the sub $1,000 mark and BenQ (MP510) and Acer (XD1150) at the sub $500 mark for SVGA models.

"DLP projector manufacturers are creating innovative new products to fit a wide array of lifestyles and applications," said Lars Yoder, Business Manager, TI DLP Front Projection Products. "Enabled by DLP technology, these exciting new projectors provide outstanding picture quality at price points that are more affordable than ever. In less than five years, we’ve seen pricing for high definition DLP projectors drop from $10,000 to below $1,000, giving many more consumers the chance to enjoy the big screen’ experience at home," Yoder added.

Additionally, DLP projector manufacturers are integrating the latest DLP 1080p and BrilliantColor™ chipsets into their projectors to meet the needs of discerning consumers who require optimal video performance. BrilliantColor technology enables up to 6–color processing for enhanced color saturation and a greater than 50% brightness increase in mid–tone images. Multiple products are now available featuring BrilliantColor from leading manufacturers.

Key benefits of DLP projectors include: smoother images with no "screen door" effect; crisp and clear presentation of fast motion video; vibrant colors created by its BrilliantColor technology; and proven reliability across all facets – picture reliability over time (no fading, yellowing or color decay over time as compared to other display technologies), overall performance and dust–resistance.

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About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 3,000 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor–sharp images and excellent reproduction of fast motion video. Since early 1996, more than 10 million DLP subsystems have been shipped. For more information, please visit www.dlp.com.

About Texas Instruments:
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Technology business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

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