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Texas Instruments' DaVinci™ Technology is Now Available for Use With Windows® Embedded CE Operating System

Familiar Development Environment Enables Windows Embedded CE Developers to Tap Performance of TI's DSP-based SoCs for Digital Video Applications

Feb 13, 2006

NUREMBURG, Germany (February 13, 2006) – To make DaVinci™ technology accessible to an ever increasing base of digital video developers, Texas Instruments Incorporated (NYSE: TXN) (TI) is releasing a Software Development Kit (SDK) based on DaVinci technology for use with the Windows® Embedded CE operating system. This SDK is specifically designed for use with the TMS320DM6443 and TMS320DM6446 system-on-chip (SoC) processors based on DaVinci technology. The SDK will empower developers who prefer the Windows Embedded operating system to now easily access TI’s proven silicon and software for digital video applications. For more information, see www.ti.com/windowscepr.

“When you choose Windows Embedded, you take advantage of the latest innovations in a comprehensive embedded devices platform and integrated development tool, so you can meet changing customer requirements with more speed,” said Ilya Bukshteyn, director, Windows Embedded Marketing, Mobile and Embedded Devices Division, Microsoft Corp. “We are excited to work with TI to make their DaVinci technology available with the Windows Embedded CE platform, so developers eager to create innovative new products can be even more productive.”

DaVinci technology and the Windows Embedded CE development environment are both popular choices for applications such as set-top boxes, digital media adapters, voice-over-IP (VoIP) phones, navigation systems and portable media players. TI’s offering for Windows Embedded CE offering is optimized for TI’s TMS320DM6443 and TMS320DM6446 SoC processors and is fully supported by select TI Authorized Software Providers (ASPs) and providers of TI technology for Windows Embedded CE, such as Mistral Software.

Windows Embedded CE Leverages Familiar Development Environment

The TI SDK for Windows Embedded CE includes a Windows Embedded CE board support package (BSP), drivers, OS adaptation layer, interprocessor communication (IPC) and DaVinci Codec Engine-based demo. The familiar Windows Embedded CE DirectShow media framework is layered on the DaVinci Codec Engine, allowing developers to access DSP-based performance for video and audio applications without needing extensive DSP development expertise. To further speed development, TI also offers a robust portfolio of eXpressDSP™ digital media software, including the latest audio and video codecs, which can be obtained through TI ASPs. ASPs and providers of TI technology for Windows Embedded CE are also equipped to work directly with developers to provide additional services, customization and support. An SDK for Windows Embedded CE 6.0 for the general market is planned for 2Q 2007 and will first be available from Mistral. Other TI DSP third parties are currently offering complete Windows CE 6.0 enabled reference solutions, such as the recently announced Wireless Network Projector reference design by Ingenient and the videophone reference design by Ittiam, both based on DaVinci technology.

Easy Evaluation and Adoption

“The companies we have partnered with to offer TI’s technology for Windows Embedded CE to the market have extensive expertise with Windows Embedded CE, DaVinci technology and application-specific designs,” said Brian Jeff, eXpressDSP digital media software marketing manger, TI. “By distributing an SDK for Windows Embedded CE to our customers through these channels, we will ensure a seamless ramp from product inception to production.”

Customers are able to begin working with the SDK for Windows Embedded CE at no charge, with support and customization available from select TI ASPs and providers of TI technology for Windows Embedded CE for a fee. Mistral, a strategic provider of TI’s technology for Windows Embedded CE, will soon release additional technology for the full DaVinci software infrastructure so developers can utilize Windows Embedded CE 6.0, targeted at a wide array of DaVinci applications in the broad market.

“The performance available from the DaVinci technology platform has enabled us to develop a WLAN solution for TI’s SDK for use with Windows Embedded CE 6.0,” said Samyeer Metrani, VP-Product Development at Mistral Software. “We are excited about being able to offer both wireless networking and Wireless Network Projector capabilities in our upcoming release of Windows Embedded CE 6.0 for DaVinci technology.”

The Network Projector features in Windows Embedded CE 6.0 allow consumers to use the "Connect to a Network Projector" wizard in Microsoft's Windows Vista™ operating system for PCs. For more information, see www.mistralsoftware.com/davinci.

Additionally, the ASPs supporting TI’s SDK for use with Windows Embedded CE are eInfochips, Inc., MPC Data, Logic Product Development, eSOL Co. Ltd. and Wintech Digital Systems Technology Corp. TI’s select ASPs and providers of TI technology for Windows Embedded CE act as a single point of contact for TI eXpressDSP digital media software and ongoing support for Windows Embedded CE. ASPs are also able to provide and support TI eXpressDSP digital media software, such as H.264 MP, WMA9 decode, and WMV9/VC1 decode. The simplicity of the evaluation and purchase of optimized software ensures customers are able to greatly accelerate their time-to-market and ease of implementation, instead of having to waste months evaluating and acquiring software from multiple suppliers.

Pricing and Availability

The TI SDK for use with Windows Embedded CE 5.0 is available immediately at a zero cost suggested retail price from select TI Authorized Software Providers and providers of TI technology for Windows Embedded CE. The target platform for the TI SDK for Windows Embedded CE is the DM644x Digital Video Evaluation Module available from TI and through distribution channels. A TI solution for Windows Embedded CE 6.0 will be available in 2Q 2007. For more information, please visit www.thedavincieffect.com.

Embedded World 2007 will occur in Nuremberg, February 13-15. More information on TI's presence in hall 12, stand 422, is available on our web page at: www.ti.com/europe/ew07