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Texas Instruments CEO Puts Consumer Center Stage in New World of Video Communication

Company Showing End-to-End Video, DLP(R) Display Innovations at 2007 CES

Jan 8, 2006

LAS VEGAS (January 8, 2007) -- With an eye toward making video integral to everyday communication, Texas Instruments (TI) (NYSE: TXN) shined its spotlight at the 2007 Consumer Electronics Show on hardware and software that will help push the growing number of processing and connectivity standards off the list of consumer concerns.
"As an industry we need to remove the acronyms from the vocabulary of people who just want to communicate with video whenever they want and wherever they are," said Rich Templeton, president and chief executive officer, Texas Instruments. "Fortunately, signal processing horsepower at the TI chip level, and our deep understanding of the system software are reaching the point where the alphabet soup of protocols running behind the scenes can start to become invisible to the user."
As the consumer video market evolves from home entertainment to a universal means of communication across cell phones, high-definition projectors and televisions, portable media players, automotive infotainment systems and other networked devices, consumers want easy access to their video content and even two-way interactive video, wherever they go. TI, with its exceptional toolbox of silicon and software built for video-oriented customers, is strategically positioned to address this challenge and work with electronics manufacturers to provide seamless multi-format video content between all types of video devices over the full range of network connections.
"The real driver for video content, ultimately, is the consumer. Consumers will demand services such as HD programming on demand, amazing looking displays, as well as content available to them anytime, anywhere, and will seek this from traditional and non-traditional sources," reports IdaRose Sylvester, senior analyst for IDC. "A company that can touch so many different parts of the video ecosystem, from capture and processing, to delivery and display, will be uniquely qualified to help its customers make products that can automatically take existing video content and change the format, bit rate and/or resolution in order to view it on another video device."
The ability to seamlessly move content and do it on-demand is possible through a technology called transcoding. A new research study done by IDC concludes that multi-format transcoding capability will bridge a crucial gap in delivering the vision of anytime and anywhere video communications. To download a copy of IDC’s report, "Transcoding: The Future of the Video Market Depends on It," visit www.ti.com/transcoding.  

TI at 2007 CES

At CES, TI is displaying and demonstrating a number of customer products at different points in the end-to-end video chain from when the video is captured, to when it is received and viewed in its final form. TI is also presenting its vision for leveraging transcoding to seamlessly move video content in any format to any media device to provide a continuous viewing experience to the consumer. 

  • Capture: TI will be showing demos in its suites for a variety of devices that capture original video content, including a video surveillance system, and seven different Internet Protocol (IP) video phones from top manufacturers. 
  • Receive: IP set-top boxes are an expanding category, opening up possibilities for when and where users can access their content. This year, TI will be showing innovative new access products such as the Slingbox PRO from Sling Media and IP set-top boxes from four different customers. 
  • View: A range of content viewing options utilizing TI technology, including DLP televisions and other HDTV systems; mobile phones, portable media players and car entertainment systems:
    • Nearly 40 live displays of DLP HDTVs and front projectors demonstrating how millions of tiny mirrors make the picture amazing. 
    • A mobile phone delivering console-quality gaming experience from a TI OMAPTM processor connected to a DLP pocket projector for high-resolution, large-format play. 
    • Multiple HDTVs based on TI’s latest video processor for affordable, high-resolution HDTV platforms.

During CES, breaking news from TI can be found on the company web site at www.ti.com.