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Texas Instruments Showcases the Latest Technology for Innovators at the ARM Developer Conference

Oct 2, 2006


Texas Instruments Incorporated (TI) (NYSE:TXN) will be featuring the latest technologies at the ARM Developer Conference, October 3 – 5, Santa Clara Convention Center. Highlights include a variety of presentations on DaVinci™ technology and TI’s TMS470 microcontroller and select product demonstrations by TI and third parties.

For additional information about the conference, visit http://www.arm.com/developersconference/.


Tuesday, October 3 – Thursday, October 5, 2006
Exhibition hours:
Wednesday, Oct 4 from 10:30 AM – 7 PM
Thursday, Oct 5 from 10 AM – 3 PM

Specific presentation times detailed below


Santa Clara Convention Center, Santa Clara, CA
Texas Instruments Booth #411


Tuesday, October 3

Track:  Creating Awesome Multimedia
Presentation: Accelerating Innovation with Off-the-Shelf Software and Published APIs by Basavaraj (Raj) Pawate, TI
Room 204, 1:00 – 1:45 PM
This presentation shows how to embed video functionality using production-ready component software and published APIs. Applied to TI’s DM644x processors, based on DaVinci technology, these APIs help to capture/display video and audio streams and interface with the Internet; embed video/audio coding functionality into end applications, and easily replace one type of a codec with another type in the same class.

Track:  Creating Awesome Multimedia
Presentation: Implementing Digital Video With Open Source Multimedia Frameworks, by Rishi Bhattacharya, TI
Room 204, 2:00 – 2:45 PM
This session describes how to break the secret code on porting an open source multimedia framework called Gstreamer to the ARM926EJ-S processor core inside TI’s TMS320DM6446 device based on DaVinci technology. Gstreamer, which traditionally runs on PC platforms, can be easily adapted to run on ARM platforms. You’ll see how to utilize the DSPs and accelerators for multimedia acceleration in conjunction with topics such as sharing driver allocated buffers with other elements in the pipeline (filtergraph), etc. Learn how an open source multimedia framework can be easily ported to TI’s DSP-based SoC, the TMS320DM6446 (ARM926EJ-S + C64x+ DSP) device based on DaVinci technology. Reduce development time through the use of established software. See how to fully utilize the DSPs and accelerators for multimedia acceleration and make a detailed system performance comparison, quantification of time savings and the benefits of open source applications will also be provided.

Track:     Taming Microcontroller Designs
Presentation: Using DMA with High Performance Peripherals to Maximize System Performance, by John Mangino, TI
Room 206, 3:00 – 3:45 PM
This session explains how to use direct memory access (DMA) on ARM7 family MCUs to maximize system performance by facilitating data transfers between memory locations which take place in parallel with CPU
activity. Depending on the application, the DMA can completely unload the CPU from data handling. Another example of this transfers the sampled data from a buffered ADC to memory or any other peripheral, such as a serial port and requires only setup and initialization from the CPU

Thursday, October 5

Track:   Lab
Presentation: Practice using Peripherals to Increase Processing Performance of your ARM7 Devices, by John Mangino, TI
Room 211, 8:30 AM – 12:15 PM
Texas Instruments is presenting a workshop demonstrating the power of high performance peripherals. Thorough lecture and labs the attendees will learn how the use of DMA and high performance peripherals off load CPU cycle effectively increasing performance by two to three times. The workshop will use the buffered ADC, Serial Port Interface (SPI) and the High End Timer (HET) to demonstrate how to increase performance with these peripherals. Instructor led labs will feature the IAR tools set and the TMS470 ARM7 device.

Track:   ARM on TV
Presentation: OpenMAX and Mobile TV, by Shiv Ramamurthi and Leonardo Estevez, TI
11:30 AM – 12:15 PM
OpenMAX is a royalty free mobile industry software standard for multimedia with three abstraction layers: development (DL), integration (IL) and application (AL). OpenMAX IL defines standard software interfaces and behavior for audio, image, and video codecs and peripherals and abstracts hardware accelerated implementations from the ARM developer. Accelerated mobile multimedia architectures differ from PC media architectures in at least four ways: There is a greater diversity of operating systems and silicon architectures, security is critical, battery size may require more aggressive power management, and applications must be able to address incoming calls. This presentation takes a brief look at how OpenMAX IL addresses these issues in the context of mobile TV.