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DLP® HDTV to be the HD Sponsor on ESPN's Monday Night Football and Exclusive Sponsor of the NFL on FOX's Ultimate HD Picture Cam

Bowl Championship Series on FOX to Promote DLP HDTV as Exclusive HD Display Sponsor

Sep 11, 2006

Texas Instruments (TI) (NYSE: TXN) today announced that DLP HDTV is the high-definition (HD) television sponsor for all Monday Night Football games on ESPN, at the same time leveraging sponsorship assets that promote DLP HDTV on FOX’s NFL coverage and the network’s Tostitos Bowl Championship Series (BCS) broadcast in 2007. The BCS determines the participants in the nation’s most renowned college football bowl games, culminating with the BCS National Championship Game to be held in Phoenix in 2007. The new DLP HDTV advertising campaign "It’s amazing. It’s the mirrors." will run during regular season NFL games on both networks in 2006 and post-season NFL play and the 2007 BCS on FOX.

The FOX agreement includes DLP HDTV’s exclusive sponsorship of the Ultimate HD Picture Cam, giving fans the best view on the field with unique angles to the action. Starting Week 10 of the NFL on FOX season, DLP HDTV will be presenting sponsor for the "DLP Playoff Picture" giving FOX viewers a clear "picture" of teams’ postseason possibilities.

"As the exclusive sponsor for the HD Ultimate Picture Cam on FOX this season, DLP technology is putting NFL fans right on the field," said Troy Aikman, NFL Hall of Fame Quarterback and FOX Sports announcer. "Fox is committed to providing the most engaging and realistic football viewing experience, and DLP HDTVs deliver an amazing high-definition picture that’s ideal for watching fast-action sports."

"DLP HDTV continues to be a leading display option for football fans and consumers who recognize the speed advantage of DLP technology, and want the best HD picture for their living rooms," said Doug Darrow, Brand & Marketing Manager, TI DLPr Products. "ESPN and FOX are great partners to showcase DLP HDTV since football audiences are driving national interest in HD programming and adoption."

The ESPN agreement includes online, print and in-studio promotions to present DLP HDTV as the best HD display technology for sports.

More information about DLP HDTV and its amazing picture for football fans may be viewed at: www.itsthemirrors.com

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinemar). 75 of the world’s top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 10 million DLP subsystems have been shipped. For more information, please visit www.dlp.com

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

DLP, the DLP Logo and DLP Cinema are registered trademarks of Texas Instruments.