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TI Customers Debut Slim DLP® HDTV to Meet Consumer Demands for Enhanced Style and Easy Wall-Mounting

LED–Based DLP HDTVs Now Available at Retail – DLP TVs with 1080p Resolution Continue to Lead Large–Screen HD Market

Sep 14, 2006

Denver, CO – Sept. 14, 2006: Texas Instruments’ (TI) (NYSE: TXN) customers today introduced slim DLP HDTVs, a new category of HDTV for consumers that want amazing picture and design, with the first public U.S. demonstration at CEDIA EXPO 2006. Slim DLP HDTV technology reduces television depths to enable wall–mounting solutions. The combination of stylish 10" thin designs and a weight nearly half of flat–panel solutions and a brilliant image – DLP HDTV can easily be placed in a variety of room settings and environments. This new category is uniquely enabled by TI’s latest generation chipset’s which were specifically designed to create thin stylish designs. The first slim DLP HDTV will be available from Samsung later this year.

First demonstrated at this year’s CES, the first LED–based 1080p DLP HDTVs from Samsung are now shipping with units from NuVision expected later this fall. DLP HDTVs with an LED light source generate superior color performance, and combined with the inherent speed of DLP technology, a color refresh rate up to 48x the standard TV frame rate. LED technology also increases the color saturation to nearly 140% of the NTSC TV standard, provides Instant On/Off functionality, and replaces a traditional bulb with a long–lasting light source. LED–based prototype DLP TVs were first shown at the 2006 International CES, with the Samsung HL–S5679W winning "Best in Show" in CNET’s video category.

According to The NPD Group, DLP was the number one selling 1080p TV technology in July 2006 with 57 percent of total U.S. 1080p TV sales. "DLP technology is inside 1 out of every 5 big–screen sets sold in the US. To grow further, we continue to integrate new innovations, such as LED and slim, which enable DLP customers to create advanced, stylish and award–winning HDTV product lineups," said Adam Kunzman, Business Manager, DLP HDTV Products, Texas Instruments. "LED, slim and TI’s BrilliantColor color processing technology are driving DLP HDTV market adoption – and consumers have more than 100 DLP models to choose from when looking for the best HD experience in the living room."

DLP HDTVs are available from leading manufacturers including HP, LG, Mitsubishi, NuVision, Panasonic, Philips, RCA, Samsung and Toshiba. CEDIA attendees can view the new slim and LED–based DLP HDTVs at the TI DLP Products booth (#347).

About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinemar). 75 of the world’s top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor–sharp images and excellent reproduction of fast motion video. Since early 1996, more than 10 million DLP subsystems have been shipped. For more information, please visit www.dlp.com

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.