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TI and DLP® Customers Introduce First 3-Chip 1080p Projectors for the Highest HD Resolution Home Theater Picture

More than 10 Projectors on the Market Feature 1080p DLP Technology for Top HD Performance

Sep 14, 2006

Denver, CO – Sept. 14, 2006: Texas Instruments (TI) (NYSE: TXN) today debuted one of the first 3–chip 1080p DLP projectors in a demo theater at CEDIA Expo 2006 – giving custom installers a premium 1080p projector solution for the high–end home theater market. The DLP booth (#347) features a prototype SIM2 HT–5000 3–chip 1080p projector. The addition of 3–chip 1080p DLP technology for the home theater market creates a breadth of 1080p projector options that fit any home cinema environment.

Digital Projection and Runco are also demonstrating 3–chip 1080p DLP projectors – the Digital Projection TITAN 1080p–250 (booth #558) and Runco Video Xtreme Series projectors (booth #141) offer premium video performance with native 1080p resolution. DLP customers are integrating 1080p DLP and BrilliantColor™ technology to meet the projection needs of discerning consumers who prefer optimal video performance. BrilliantColor technology enables up to 6–color processing for enhanced color saturation and a greater than 50% brightness increase in mid–tone images.

"Our customers have embraced DLP technology to deliver a premium picture quality that satisfies the most–demanding home theater environments," said Lars Yoder, Business Manager, TI DLP Front Projection Products. "We’re thrilled that this year’s CEDIA show will demonstrate a full spectrum of 1080p DLP projectors that actually deliver on the promise of full HD and won’t degrade over time."

DLP customers will announce 1080p DLP projectors with estimated street prices as low as $6,999, and 10 DLP customers will demonstrate their latest 1080p offerings:

Digital Projection (#558), InFocus (#335), Marantz (#129), Optoma (#471), Panasonic (#333), Planar (#369), projectiondesign (#461), Runco (#141), Sharp (#351), SIM2 (#241)

To see a demonstration of the prototype SIM2 HT–5000 3–chip 1080p projector and the latest projectors featuring BrilliantColor technology, CEDIA attendees may visit the DLP booth (#347) on the show floor.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor–sharp images and excellent reproduction of fast motion video. Since early 1996, more than 10 million DLP subsystems have been shipped. For more information, please visit www.dlp.com

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.