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DLP Cinema® Projectors Selected for All 130 Kinepolis Cinema Screens in Belgium

First European Exhibitor with Exclusive DLP Cinema Deal

Jul 6, 2006

Texas Instruments (TI) (NYSE: TXN) today announced that Kinepolis Cinema has chosen DLP Cinema® technology as the exclusive digital projection technology for their screens in Belgium. Kinepolis Cinema is a Brussels-based operator with 22 complexes and 309 screens in Belgium, France, Spain, Poland and Switzerland; and more than 22.6 million cinemagoers visited Kinepolis in 2005. Europe’s first all-digital projection complex will be in Bruges, Belgium.

DLP Cinema projectors from Barco will be installed at all Kinepolis Cinema theatres throughout Belgium. The installation of 130 DLP Cinema projectors is scheduled to be complete by 2007.

“Our customers have expressed interest and enthusiasm for digital cinema presentations, and only DLP Cinema projection technology has proven reliability and superior picture quality,” said Gilbert Deley, managing Director Kinepolis Cinema. “Our confidence in DLP Cinema and in Barco is the result of moviegoer satisfaction and a complete analysis of alternative d-cinema systems.”

“Kinepolis Cinema was the first European exhibitor to install a DLP Cinema projector in 2000,” said Nancy Fares, Business Manager, DLP Cinema®. “We are pleased to be expanding our relationship with Kinepolis, and joining them to create Europe’s first all-digital projection cinema operator.”

DLP Cinema projectors have been deployed in theatres in Europe and worldwide for more than 6 years, bringing the visual benefits of digital to moviegoers in 30 countries. There are now more than 1,500 DLP Cinema screens worldwide, with over 400 DLP Cinema screens in Europe and with thousands more announced to deploy in the next few years.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology’s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 9 million DLP subsystems have been shipped. For more information, please visit www.dlp.com

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers’ real world signal processing requirements. In addition to Semiconductor, the company’s businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com .

DLP and DLP Cinema are registered trademarks of Texas Instruments.