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"Real World Math" comes to Fayetteville: Texas Instruments and TeacherTube invite classes to create educational math videos to win classroom technology makeovers

Inaugural launch of program for high school and junior high math classes creates online community for teachers to share videos showing how math relates to everyday life

Mar 25, 2008

Fayetteville, ARKANSAS, March 25, 2008 - Fayetteville, get your popcorn ready! As the launch market for a new math education initiative from Texas Instruments (TI) and TeacherTube, local high school and junior high classes will be the first in the nation to create videos for the Real World Math program that shows how the math lessons taught in the classroom are relevant to the real world. Two classes (one high school and one junior high) that produce the most creative and educational videos will each win a complete TI classroom technology makeover valued at $10,000 each.

Beginning today, Fayetteville’s math teachers can participate in Real World Math by posting their classes' video submissions on TeacherTube at www.teachertube.com, creating a unique online community where educators can share content and download videos produced by other teachers to help students understand the importance and relevance of math to their everyday lives.

TeacherTube, an interactive Web site created specifically for educators, provides a safe environment for teachers to post and access video content that is appropriate for schools. Unlike many online video contests that simply provide entertainment value, TI's Real World Math is specifically focused on creating a long-term, grassroots community for teachers to create and share usable content for high school-level math classrooms around the world.

"Real world math engages students and teachers by connecting learning to the real world. This is the You-Tube generation," said Kristen Scanlon, Director of Federal Programs for Fayetteville Schools. "Twenty-first century classrooms must provide many opportunities for students to take an active role in their learning, and we are excited to be the first district to contribute to this initiative. This will encourage students’ interest in learning because it gives them a chance to be creative and show how they use math everyday!"

How to Participate in Real World Math

Beginning today and continuing until 9 a.m. CDT May 5, any Fayetteville Public Schools high school or junior high math teacher may submit short videos (no longer than three minutes), on behalf of their classes. The videos must feature students showing how a math concept they’ve learned in class relates to real life.

From noon CDT on May 5 through 11:59 p.m. CDT on Friday, May 9, teachers, students and their family and friends can vote online for their favorite videos. Twenty semi-finalists will be chosen based on popular vote, ten from high school and ten from junior high.

A panel of judges from the Fayetteville and education communities will choose the two grand-prize winning classes based on the quality of the math presented and the creativity of the videos. Winners will be announced on Monday, May 19, and the customized classroom technology from TI will be deployed in the winners’ classrooms by January 1, 2009.

"TI is thrilled to work with Fayetteville Public Schools and TeacherTube in creating this unique community for math teachers to share ideas that will potentially impact classrooms across the globe, helping students recognize the importance of math to their lives today and in the future," said Melendy Lovett, senior vice president, TI's Education Technology business.

Following the Fayetteville market trial of Real World Math, TI and TeacherTube will evaluate the level of participation and quality of content created to determine whether to broaden it on a national scale.

About Texas Instruments

Education Technology, a business of Texas Instruments, provides a wide range of advanced tools connecting the classroom experience with real-world applications and enabling students and teachers to explore math and science interactively. Designed with leading educators and researchers, Texas Instruments educational technology and services are tested against recognized third-party research on effective instruction and improved student learning. Such research shows that use of graphing calculators and wireless classroom networks in the classroom helps teachers implement instructional strategies that lead to student collaboration, higher student interest, engagement and achievement in math. For more than 15 years, TI has worked closely with educators and administrators to develop student-focused curricular and supplemental classroom materials, and it supports the world's largest professional development organization for the appropriate use of educational technology. More information is available at education.ti.com.

Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, go to www.ti.com.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

About TeacherTube

TeacherTube is an online community for sharing instructional videos. TeacherTube seeks to fill a need for a more educationally focused, safe venue for teachers, schools, and home learners. It is a site to provide anytime, anywhere professional development with teachers teaching teachers. As well, it is a site where teachers can post videos designed for students to view in order to learn a concept or skill. Most importantly, TeacherTube community members are a major part of the evolution of the site. Members are encouraged to not only upload educationally relevant videos, but also to make constructive comments and use the rating system to show appreciation for videos of value to one as an educator or learner. To learn more about TeacherTube’s online community, please visit www.teachertube.com.

For more information:
Daniel Karen
GolinHarris for Texas Instruments
(972) 341-2577