TI Home > News Releases

News Releases

Texas Instruments extends OMAP™ portfolio with multimedia coprocessor that boosts mobile imaging and video performance

OMAP(TM)-DM coprocessors enable eight mega pixel still images and DVD-quality video capabilities in mobile phones

Mar 31, 2008

DALLAS (March 31, 2008) - A news-breaking event, a baby's first steps, a winning goal in the final seconds of a game are all milestones that occur in the blink of an eye and shape peoples' lives. In order to capture these important events spontaneously when they occur, consumers demand an ever-present device that delivers the vividness and accuracy they've come to expect from standalone cameras, and mobile phones are increasingly the answer. To address this demand, Texas Instruments Incorporated (TI) (NYSE: TXN) has expanded its OMAPTM processor portfolio to include a line of coprocessors that boost the multimedia and imaging performance of mobile phones. The newest device in this family is the OMAP-DM510 coprocessor which improves the user experience of advanced handset capabilities with support for up to eight mega pixel still images and DVD-quality video capabilities. 

The convenience and "always-with-you" aspect of the mobile handset is driving demand for imaging features and functionality similar to stand-alone digital still cameras, including high resolution (five mega pixel and above), automatic focus, flash, increased shot-to-shot performance and video recording capabilities. TI's OMAP-DM510 coprocessor delivers the performance necessary to take high quality images and video by using an embedded image signal processor (ISP) and video processors along with an ARM processor.
"Image signal processing has long been a strength of TI's, as the company pioneered some of the most advanced digital still camera solutions," said Raj Talluri, general manager for TI's Cellular Media Systems Solution business. "The OMAP-DM510 coprocessor, alongside the other OMAP-DMTM products available today, extends this legacy to deliver camera phones with a digital still camera quality experience to both the mid-tier and high-end mobile handset markets."

Flexible solutions for a variety of market needs

The OMAP-DM coprocessors are highly flexible, scalable family of products and for handset manufacturers who want to address the mid-tier market, the OMAP-DM platform can easily be paired with a baseband modem to deliver imaging functionality when an applications processor is not required. For high-end mobile phones, the OMAP-DM coprocessors can also extend the capabilities of stand alone applications processors, such as an OMAP processor, improving the overall imaging and video performance of a handset by offloading the imaging and video functions from the existing applications processor.

High performance solution optimizes imaging for unique needs of mobile phones

In addition to supporting up to eight mega pixel still images, the OMAP-DM510 delivers extremely fast shot-to-shot performance, as well as three frames per second of burst mode performance. Along with advanced imaging capabilities, the OMAP-DM product line also offers high quality video, supporting up to DVD quality video at 30 frames per second for various video standards, including MPEG4 and H.264.

A high-quality camera phone experience is not only about solution performance, but about quality picture capture, which is more challenging given the limited dimensions of the mobile phone's form factor. This increases the need for image correction and enhancement, so technologies such as sensor and lens compensation, sharpening, red eye reduction and image stabilization become more important. Leveraging third party software from members of TI's OMAP Developer Network, handset manufacturers have access to even more enhancement features, including color compensation, blink detection, face detection and smile detection. The ability to integrate such options with the OMAP and OMAP-DM processors allows manufacturers to deliver advancements in the mobile user experience and further differentiate their devices in an increasingly competitive marketplace.