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Texas Instruments and Avnet Electronics Marketing Americas Present Live Analog eLab Webcast on Analog Support for Digital Media-Based Applications

May 31, 2006

DALLAS (May 31, 2006) - Texas Instruments Incorporated (TI) (NYSE: TXN) and Avnet Electronics Marketing Americas, the largest operating group of Avnet, Inc. (NYSE: AVT) will present a live Analog eLab Webcast for designers entitled "Analog Support for Digital Media-Based Systems" on Wednesday, June 14, 2006, at 11:00 a.m. CST (18:00 hrs CET). During the online discussion, TI analog expert Bill Klein, P.E., and eLab panelists J.B. Fowler of TI and Mike Claassen of Avnet will address analog circuit design issues that affect performance of digital media-based video applications. Engineers are invited to register for the one-hour session at www.ti.com/analogelab.
Webcast panelists will provide an overview of the extensive analog circuit support required for digital media-based systems for video applications. Their discussion will focus on support functions that include video input and output in analog and digital form as well as audio input and output. They will also discuss clocking solutions and power management. Even in powerful digital media applications, system quality can be severely compromised if any of these support functions corrupt the data. The panelists will share their expert commentary on the ramifications of designs that do not meet the required precision.
During the lab segment, Klein and Fowler will demonstrate critical support elements using the Digital Video Evaluation Module (DVEVM) based on DaVinciTM technology. This board enables developers to start immediate evaluation of DaVinci-based processors and begin developing digital video applications.

Analog eLab Engineers

Bill Klein, P.E., is the host for the TI Analog eLab Webcast. Klein is a senior applications engineer with the high performance linear division of TI. He joined TI through its acquisition of Burr-Brown in August 2000. Klein is the author of more than 50 magazine articles, application notes and conference papers. His experience as an analog circuit designer covers 30 years in fields ranging from mineral exploration to nuclear medical imaging.

J.B. Fowler is a DSP applications engineer for TI's DSP Systems group based in Houston. His current focus is video system applications such as video telephony, video conferencing and video security, including digital video recorders and IP NetCAMs.

Mike Claassen is a technology director with Avnet Electronics Marketing Americas. He has worked in electronics distribution for ten years and served in technical marketing roles since 2000. Claassen previously worked in design engineering after earning a BSEE from Kansas State University.

To view previous Analog eLab Webcasts, visit 


. In addition to eLabs, TI offers analog engineers a wide-ranging support infrastructure that includes training and seminars, design tools and utilities, technical documentation, evaluation modules, an online knowledge base, a product information hotline and a comprehensive offering of samples that ship within 24 hours of request. TI keeps the engineer in mind throughout the design process by providing tools, systems expertise and technical support to help customers get to market quickly. For more information on TI's complete analog design support see