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"NUMB3RS" Stars David Krumholtz and Navi Rawat to Promote "We All Use Math Every Day" Education Initiative at NCTM Annual Meeting and Exposition in St. Louis

CBS TV Stars’ Appearance on April 28 to Include Q&A and Autograph Signing

Apr 26, 2006

ST. LOUIS, April 26, 2006 --- David Krumholtz and Navi Rawat, stars of the hit CBS show "NUMB3RS," will appear along with show Executive Producer and co-Creator Cheryl Heuton at the National Council of Teachers of Mathematics (NCTM) Annual Meeting and Exposition on April 28, 2006, in St. Louis, Mo., to promote the mathematics education initiative “We All Use Math Every Day™.” The program is based on a partnership between Texas Instruments (TI) and “NUMB3RS,” and conducted in association with NCTM.

Inspired by the hit show “NUMB3RS,” We All Use Math Every Day is a unique outreach program that uses the math featured on the TV series to engage and interest more students in math and help them see how it impacts their world. The program includes TI and NCTM-developed classroom activities for teachers and students that can be found on cbs.com/numb3rs. "NUMB3RS" airs Friday nights (10:00-11:00 p.m. ET/PT) on the CBS Television Network.

Krumholtz, who portrays mathematical genius Charlie Eppes, Rawat, who portrays graduate student Amita Ramajuan, and Heuton will participate in a Q&A session about the show at 6:00 p.m. and meet with math teacher attendees afterward to sign autographs.

Rawat will also make a special appearance at TI’s booth (#307) on April 28 at noon for a presentation on We All Use Math Every Day.

Krumholtz and Rawat are enthusiastic about the initiative and especially enjoy hearing teacher and student feedback about how "NUMB3RS" has heightened interest in the use of math beyond the classroom.

"It's a real honor to be part of such an innovative and successful educational program, and at the same time, part of a terrific show," said Krumholtz. "Encouraging kids to study math and how it affects their daily lives has been a great experience and is one of the most rewarding parts of this role.”

“I’m excited to be part of such an innovative program that encourages kids to learn more about math and the amazing role that numbers play in life,” said Rawat. “Having the chance to help to educate people about the importance of math through the character of Amita makes my job even more rewarding.”

“NUMB3RS” Executive Producer and co-Creator Cheryl Heuton added, "It is really gratifying to know that ‘NUMB3RS’ can serve a purpose beyond pure entertainment. We are glad that TI and NCTM see the educational value in our show. ‘NUMB3RS’ producers and the cast are happy to spread the word that 'Math is cool!'" 

The NCTM conference takes place April 26 – 29 in St. Louis at America’s Center and will give attendees the opportunity to participate in more than 1,000 presentations, workshops and exhibits designed to help classroom teachers from all grade levels improve the teaching and learning of mathematics for students.

About Texas Instruments
Educational & Productivity Solutions, a business of Texas Instruments, provides a wide range of advanced tools connecting the classroom experience with real-world applications and enabling students and teachers to explore math and science interactively. Designed with leading educators, Texas Instruments' educational technology and services are tested against recognized third-party research on effective instruction and improved student learning. Such research shows that use of graphing calculators and wireless collaborative technology in the classroom helps teachers implement instructional strategies that lead to higher student interest, engagement and achievement in mathematics.* For more than 15 years, TI has worked closely with educators and administrators to develop student-focused curricular and supplemental classroom materials, and it supports the world's largest professional development organization for the appropriate use of educational technology. More information is available at www.education.ti.com.

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. In addition to Semiconductor, the company's businesses also include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.  Handheld technology leadership measured in USA by Decision Analyst, Inc.

Based on related research on classroom communications systems and specific pedagogy.  See education.ti.com/research for more information.

About the National Council of Teachers of Mathematics
The National Council of Teachers of Mathematics is a public voice of mathematics education, providing vision, leadership, and professional development to support teachers in ensuring mathematics learning of the highest quality for all students. With 100,000 members and 240 Affiliates, NCTM is the world’s largest organization dedicated to improving mathematics education in prekindergarten through grade 12. The Council’s Principles and Standards for School Mathematics includes guidelines for excellence in mathematics education and issues a call for all students to engage in more challenging mathematics. More information is available at nctm.org.

About “NUMB3RS”
Ridley Scott, Tony Scott, Barry Schindel, David W. Zucker, Nicolas Falacci, and Cheryl Heuton are executive producers of NUMB3RS, which was created by Cheryl Heuton and Nicolas Falacci.  NUMB3RS is produced by Scott Free in association with CBS Paramount Network Television for CBS.  CBS Paramount Network Television is a division of CBS Studios Inc.

About David Krumholtz
In addition to his starring role on "NUMB3RS," Krumholtz is a successful actor whose resume boasts an impressive list of credits ranging from comedic to dramatic roles. His feature films include "Ray," "Harold and Kumar Go to White Castle," "The Slums of Beverly Hills," "The Ice Storm" and "The Santa Clause 1 and 2." Krumholtz has also starred in TV shows including "Chicago Sons," "The Trouble with Normal" and "The Lyon's Den."

About Navi Rawat
In addition to her starring role on “NUMB3RS,” Rawat is a successful actor whose resume boasts an impressive list of credits including roles on the Emmy Award-winning “24,” to “The O.C.” She portrayed Ben Kingsley’s daughter in the critically acclaimed film “House of Sand and Fog,” and also heads the cast of Project Greenlight’s highly-anticipated foray into horror, “Feast” for producer Wes Craven and Dimension Films.