TI Home > News Releases

News Releases

Ittiam Systems Introduces IP Video Phone Solution Based on DaVinci(TM) Technology from Texas Instruments

First available high-end video phone reference design for OEMs and ODMs based on DaVinci technology

Mar 23, 2006

HOUSTON and BANGALORE, INDIA (March 23, 2006) – Meeting the needs of video telephony developers, Texas Instruments Incorporated (TI) (NYSE: TXN) and Ittiam Systems today announced Ittiam’s complete IP video phone solution built on TI's DaVinci™ technology-based TMS320DM6446 processor. The platform lets OEM and ODM customers quickly develop and bring to market a variety of end solutions.

DaVinci technology is designed to enable innovation and performance in multi-media systems across a variety of end user applications. It is optimized for digital video systems and includes digital signal processor (DSP) based SoCs, accelerators, frameworks and development tools.

Leveraging the performance of DaVinci technology, Ittiam’s offering, the IPVP6446, provides the latest in video compression technology and delivers video over IP communication with high quality multi-way call capability for standalone applications. Additionally the solution can be integrated into other embedded applications such as IP set top boxes, transforming a typical streaming media device into a communication hub.

IPVP6446 is an integrated software solution utilizing TI’s complete DaVinci technology offering, including the software architecture, which consists of a Linux platform support package and interprocessor communications. This is accompanied by Ittiam’s application specific reference platform built on the TMS320DM6446 DaVinci-based processor. The media engine delivers H.264-based video coding to achieve high quality visual communication in peer-to-peer and multi-way call scenarios, ensuring an enjoyable end user experience.

Advanced video processing is complemented by a wide range of speech codecs; acoustic echo canceller for hands free operation and associated telephony and signaling functions. An adaptive jitter buffer provides enhanced quality under adverse network conditions. In addition, the phone adapts video bit-rate depending on bandwidth. It also provides manual adjustment of video frame-rate or bit rate and enables self view or picture-in-picture mode dynamically during a call. It supports SIP and offers a framework integrating the media engine, media-controller, call-controller and user-interface manager.

The IPVP6446 comes complete with built-in keypad, speaker, microphone, camera and VGA TFT LCD display complete with Ethernet interface with built-in Ethernet switch, wireless LAN, USB, IrDA and RJ11 interface. The platform also supports a range of storage devices including HDD, SD/MMC and SM. Within the system, TI’s MSP430 ultra low power 16-bit RISC microcontroller (MCU) handles supervising functions by watching for inputs from the infra-red remote control and providing a real time clock function. MSP430 MCUs offer the industry’s lowest power real time clock mode operation at 0.8 micro amps.

"Harnessing the performance and flexibility of DaVinci technology, Ittiam has developed a complete, solid video phone solution that allows developers to deliver a compelling video telephony experience," said Pamela Jordan, Video IP phone product manager, TI. "OEMs and ODMs can now turn to Ittiam's IPVP6446 as a one-stop solution for their development of differentiated, high-quality video phones that exceed end user expectations."

“Nearly two and half years ago, Ittiam made a forward looking investment in the emerging possibilities of personal video communication technology,” commented Srini Rajam, chairman and chief executive officer, Ittiam Systems. “We believe that with DaVinci technology we now have the perfect horse power and price combination to take the market to the next level,” he added.

Ittiam’s DaVinci technology-based video phone has already been chosen by one OEM and the company is in active discussion with multiple other OEMs and ODMs worldwide. For more information on the IPVP6446 see www.ti.com/ittiamvidephonepr.