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TI DLP® Projectors and TVs Chosen for 78th Annual Academy Awards® Presentation

Mar 1, 2006

Dallas, TX, Mar. 1, 2006: Texas Instruments (TI) (NYSE: TXN) today announced its award–winning DLP® technology have been once again exclusively chosen as the projection technology at the 78th Annual Academy Awards. This marks the seventh consecutive year that DLP technology has lit up the screens at the world´s most famous awards ceremony.

Fourteen DLP technology–based projectors from BARCO and Digital Projection will be featured at the Oscar® ceremony to deliver clear, bright, stunning images to screens across the Kodak Theatre. Six BARCO XLM–25 projectors will be used to deliver images through both front and rear–projection applications to the "Best Picture" and "Cinemascope" screens, and a total of eight Digital Projection 28SX projectors will be used for the "Movie Palace" screen, two rolling screens, and the house screens in the Opera boxes.

"We are honored to once again support the Academy Awards" said Nancy Fares, Business Manager, TI DLP Products. "We strive to offer our customers the best imaging technology available, and are proud to support an event as prestigious as the Academy Awards, a celebration of quality and excellence."

DLP technology is known for delivering clear, bright images rich in color and contrast, to a variety of display applications. It is the only technology delivering stunning images to the widest range of applications: from sub–1 pound projectors, to large–screen HDTVs, to professional venues and 70–foot movie theatre screens.

About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology´s chip architecture and inherent speed advantage provides razor–sharp images and the best reproduction of fast motion video. Since early 1996, more than 9 million DLP subsystems have been shipped. For more information, please visit www.dlp.com

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers´ real world signal processing requirements. In addition to Semiconductor, the company´s businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com .

DLP and DLP Cinema are registered trademarks of Texas Instruments. Academy Awards and Oscars are registered trademarks of the Academy of Motion Picture Arts and Sciences