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TI Authorized Software Providers Offer Expertise for Digital Media Equipment Design across the Globe

Eight Providers to License and Support TI Software Algorithms Worldwide

Mar 6, 2006

HOUSTON (March 6, 2006) – In conjunction with its announcement of general availability of new digital media software, Texas Instruments Incorporated (NYSE: TXN) (TI) today unveiled its initial list of global Authorized Software Providers (ASPs), a proven technical support network for original equipment manufacturers. TI ASPs announced today include: ATEME, eInfochips Inc., eSOL Co., Ltd., Ingenient Technologies, Inc, Ittiam Systems, Logic Product Development, MPC Data and Wintech Digital Systems Technology Corp. For more information see www.ti.com/digitalmediasoftwarepr.

The ASPs support all of TI’s new software offerings which includes encoders, decoders and other algorithms, such as on-screen display libraries. All of the software has been heavily-tested and validated on TI's DaVinci™ technology, TMS320C6000™ and TMS3205000™ DSP platforms, therefore, each can be rapidly integrated into TI-enabled product designs.

Digital Media Expertise Spans the Globe

TI’s initial group of ASPs was selected for the program given their expertise in digital media product designs and proven customer service records. As long-time members of TI's Third Party Network, each ASP has demonstrated its proficiency and leadership in leveraging TI's hardware and IP to deliver high quality solutions to OEM customers. The list is comprised of providers that will deliver support worldwide for any TI customer.

“TI's Third Party Network has consistently proven to be an extremely valuable asset to our customers and the selected Authorized Software Providers will ensure a support structure that further extends services to OEMs requiring complex digital media designs,” said Brian Jeff, worldwide software marketing manager, TI. “We are fortunate to have a broad base of providers that will be able to support TI’s products in a range of applications.”

These ASPs are able to support complete software implementation and development of end equipments, such as portable media players, IP videophones, IP set-top boxes and video surveillance systems. As the market and need for additional expertise grows, TI will work with other third parties to expand the list of ASPs.

Availability and Pricing

Beginning today, customers who are interested in using TI’s software may contact TI to obtain software for free evaluation and receive guidance for selecting an ASP for support. Customers may evaluate software at no charge through a simple click-wrap license and receive four free hours of support from the ASP of their choice. Following the evaluation period, customers can license the software directly from their ASP, who will provide ongoing direct production support.

Customer Quotes

“Leveraging the processing performance of TI digital signal processor platforms, ATEME has consistently provided high-end audio video solutions, support and development services to its digital media customers. Now as a TI Authorized Software Provider, we at ATEME look forward to providing and supporting TI’s robust and fully-tested software products to further enhance our codecs and engineering services on TI's latest DSP family, saving customers valuable development time.”

Marc Guillaumet, Marketing Director, ATEME

"We are proud to be a part of TI's ASP program, which gives OEMs access to software IPs proven on TI DSP platforms. As an Authorized Software Provider, this program will enable eInfochips to offer value added systems integration services to OEMs, where we not only will license the IP but will also help OEMs integrate the IPs with the end applications."

Pratul Shroff, President and CEO, eInfochips

“eSOL greatly values its relationship with TI and is pleased to have been selected as an Authorized Software Provider. The combination of production-tested software on proven and leading hardware platform from TI and the extensive product and support services of eSOL will significantly simplify application software development, allowing our customers throughout Japan to spend more time on product differentiation rather than software porting and debugging.”

Bob Ueyama, Executive Vice President of Embedded Products Division, eSOL

“Ingenient is pleased to have been selected as a TI Authorized Software Provider and looks forward to the opportunity, through it’s newly formed Professional Services Business Unit, to increasingly support digital media developers throughout North America, Japan, Korea, Taiwan, China, Europe and Middle East. TI’s production-tested software offering provides a solid base for product development, empowering OEMs to easily overcome software challenges so that they can focus on differentiating product features.”

Aaron Caldwell, Senior Vice President of Operations, Ingenient

“Ittiam has a proven track-record of delivering solutions that offer developers of digital media applications better performance at a reduced cost. Becoming a TI Authorized Software Provider allows us to leverage TI’s fully tested software to extend the range of our engineering solutions and support to customers in North America, Asia, and Europe.”

Sattam Dasgupta, Vice President - Media Streaming Business, Ittiam

“Manufacturers of devices in traditionally lower-volume markets such as medical and light industrial have long been looking for ways to easily and cost effectively integrate consumer device features such as video and audio into their products. As a TI Authorized Software Provider, Logic can deliver these solutions to our customers’ problems with new, robust software offerings from Texas Instruments that are completely tested and optimized for a variety of TI’s DSP platforms.”

Scott Wilken, Vice President of Electrical Engineering, Logic

"The demand for additional intelligence across digital media applications continues to increase, causing OEMs to frequently spend the majority of their development resources on software testing and debugging. As a TI Authorized Software Provider, MPC Data is able to help customers overcome software development challenges by supporting the implementation of production-tested TI software so they can efficiently produce cutting edge products in a timely manner."

Frank Breeze, Commercial Operations Manager, MPC Data

“Wintech has long seen the value of teaming with the technical expertise of TI to provide customers with high-quality videoconferencing systems. We are thrilled to be selected as a TI Authorized Software provider and look forward to leveraging TI’s software offering to meet the evolving demands of our OEM customers throughout China.”

David Dong, President, Wintech Digital