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#96 DLP® HDTV Chevrolet to hit tracks for first time at Daytona 500

Feb 15, 2006

Daytona Beach, FL, February 15, 2006: Texas Instruments (TI) (NYSE: TXN) today announced its sponsorship plans surrounding the race debut of the #96 DLP HDTV Chevrolet through Hall of Fame Racing at the Daytona 500. In addition to the primary sponsorship of Hall of Fame Racing´s #96 Chevrolet with its DLP HDTV technology, TI will introduce a mobile marketing unit that will educate fans on the benefits of high–definition television (HDTV) for watching races. The #96 DLP HDTV Chevrolet will hit the track for the first time with two–time NASCAR Cup Champion Terry Labonte behind the wheel.

With its inaugural sponsorship in the NASCAR NEXTEL Cup series for the 2006 season, TI plans to educate fans on HDTV and drive awareness of its DLP HDTV technology. Beginning with the 2005 season, Cup fans are able to watch every race broadcast in HD, which brings greater clarity and detail to give fans a life–like, immersive race experience from the comfort of their living rooms. The only thing missing is the smell of burning rubber.

The new, grand–scale DLP Reality Zone mobile marketing unit located in the midway will feature stunning visual presentations of DLP HDTVs from manufacturers such as Mitsubishi, RCA, Samsung and Toshiba, and DLP home theater projectors from InFocus, Mitsubishi, Optoma and Samsung. Fans will also get to experience a mind–blowing 3D HD presentation on a 20–foot screen using dual NEC DLP Cinema & projectors.

For the Daytona race, TI has partnered with high–end home and mobile electronics retailer Tweeter and its Florida–based brand, Sound Advice, to offer race fans a 10% discount on DLP HDTVs, applicable for a limited time surrounding the season opener. Tweeter and Sound Advice will have prominent placement on the #96 DLP HDTV Chevrolet and will be featured in DLP HDTV national TV and radio advertisements running before and during the race. In addition, visitors to the DLP Reality Zone will have the opportunity to speak with Tweeter and Sound Advice experts to learn more about the DLP technology and the advantages of HDTV for home entertainment.

Race fans can learn more about the #96 DLP HDTV Chevrolet and team online at: www.dlp.com/racing. The recently launched fan website will feature team bios, car specifications, qualifying and race results, show car appearances, as well as more information on DLP technology and the DLP Reality Zone mobile marketing unit. Hall of Fame Racing is the new team behind the #96 DLP HDTV race car, which was formed by two–time Super Bowl–winning quarterback Roger Staubach, business man and Chevrolet Corvette Manufacturers´ Championship Trans–Am driver Bill Saunders, and three–time Super Bowl–winning quarterback and newly inducted Hall of Fame member Troy Aikman. The multi–year relationship between TI and Hall of Fame Racing includes an agreement with Joe Gibbs Racing, one of the most successful teams in the NEXTEL Cup Series, to provide cars, engines, technology and various racing support services. Terry Labonte and Tony Raines will share driving duties for the #96 DLP HDTV Chevrolet for the 2006 season.

"We are very excited to enter the sport of NASCAR with the strong management and race team that has been built at Hall of Fame Racing," said Doug Darrow, Brand and Marketing Manager, DLP Products." As new sponsors, we understand there is a big learning curve ahead of us, and look forward to applying those lessons learned to maximize our experience with the sport of NASCAR."

DLP HDTVs allow fans to feel like they are in the action by offering vibrant colors, razor–sharp images, and the ultra–fast DLP chip delivers the best viewing experience for sports and fast action video, like racing. Multiple television manufacturers recently announced the availability of maximum–HD 1080p resolution DLP HDTVs, making DLP technology the first volume big–screen 1080p TV solution available. Leading consumer electronics companies manufacture and market DLP HDTVs, including HP, Mitsubishi, Panasonic, Samsung, Sharp, Toshiba, and TTE under its RCA brand.

About DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large–screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology´s chip architecture and inherent speed advantage provides razor–sharp images and the best reproduction of fast motion video. Since early 1996, more than 8.5 million DLP subsystems have been shipped. For more information, please visit www.dlp.com

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers´ real world signal processing requirements. In addition to Semiconductor, the company´s businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

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DLP and DLP Cinema are registered trademarks of Texas Instruments.