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Texas Instruments and Kodak Show the Next Step in Camera Phone Imaging at 3GSM

Improved Solutions for Capturing and Sharing Mobile Phone Images Using KODAK PERFECT TOUCH TECHNOLOGY Running on TI's OMAP2420 Applications Processor

Feb 10, 2006

BARCELONA, SPAIN (February 10, 2006) - On stand B14-B15 in Hall 8 and stand C10-C19 in Hall 1 at 3GSM 2006 in Barcelona, Spain, Texas Instruments Incorporated (TI) (NYSE: TXN), the leader in semiconductors for mobile phones, and Eastman Kodak Company (NYSE:EK), one of the world's most recognised brands in digital imaging, will be demonstrating a technology that will bring improvements in camera phone image quality and increased ease of sharing of camera phone images from phone-to-phone, phone-to-web and phone-to-print.
Kodak and TI have been developing technology solutions for mobile handsets that fully realise the potential of mobile phone imaging to consumers, handset manufacturers and operators alike. The two companies will show solutions that enhance image quality providing more vibrant colours and richer detail using KODAK PERFECT TOUCH Technology running on TI's OMAP2420 applications processor, a member of TI's widely adopted OMAPTM platform. This represents the first time that the renowned Kodak technology - previously available only on the company's printers and select EASYSHARE Cameras - is being made available on a processor to third party manufacturers. 
Additionally, Kodak and TI will show how users could more easily generate prints from KODAK Kiosks or to share their images and memories on the KODAK EASYSHARE Gallery, also powered by TI's OMAP2420 processor.
"We have been working with TI to combine Kodak's experience and expertise in imaging innovation, with TI's market-leading OMAP platform to continue offering better quality images and greater ease-of-use for taking, sharing and printing mobile images," commented Bruno Suard, Business Development Director for mobile imaging at Kodak. "A mobile phone is always on, always connected and always in the pocket. We are driving the technology so that the camera phone is always ready to take and share high quality images."
"We were excited to see the significant quality enhancements achieved by the KODAK PERFECT TOUCH Technology running on TI's OMAP platform. We are delighted to be working with Kodak to improve camera phones for consumers, improving the quality of the image and making it easier for them to download and share images from their phones and with others, which we believe will further boost the deployment and use of camera phones," said Avner Goren, Marketing Director of TI's Cellular Systems Business.