TI Home > News Releases

News Releases

Texas Instruments' Digital Media Technology Incorporated in Three New Kodak EasyShare Cameras Announced at CES

TI's Digital Media Processors Help New Cameras to Have Stunning Image Quality and Smooth Video

Jan 4, 2006

LAS VEGAS, (January 4, 2006) - Helping to enhance the consumer experience for digital shutterbugs, Texas Instruments Incorporated (TI) (NYSE:TXN) today announced that its latest digital media processing technology is incorporated in three new Kodak EasyShare cameras that were announced this week at the Consumer Electronics Show (CES) in Las Vegas. Based on TI's semiconductor technology running Kodak's algorithms, the exclusive Kodak Color Science image processing chips in the EasyShare V570, C663 and Z650 cameras are each loaded with the cutting-edge features that have become synonymous with the EasyShare brand - effortless sharing and printing, stunning image quality, in-camera editing, as well as television-quality video and audio. Additionally, each camera possesses unique qualities, allowing consumers to choose the one that best fits their individual needs.
"TI's flexible digital media processor provides a differentiated platform that helps Kodak offer a range of EasyShare products," said Kanika Ferrell, digital camera marketing, TI. "By combining Kodak's state-of-the-art algorithms with TI's powerful, high-performance digital media processor, the Kodak Color Science image processing chip can be built into cameras that address multiple market segments while retaining the core functionalities that have become the hallmark of EasyShare products." 
Kodak's three new cameras take advantage of TI's digital media processor, which uses digital signal processing (DSP) technology. By utilizing a DSP-based processor in the new EasyShare cameras, the cameras can implement many differentiated features such as scene balancing, tone scaling, flare correction, noise reduction, red-eye removal, TV-quality MPEG-4 video, in-camera editing and optimized JPEG compression.

The EasyShare V570 Digital Camera is World's First Dual-Lens Model

Using proprietary Kodak Retina Dual Lens technology, the elegant EasyShare V570 camera wraps an ultra-wide angle lens (23 mm) and an optical zoom lens (39 - 117 mm) into a small, sleek package less than an inch thin.

The innovative


V570 camera's ultra-wide angle lens coupled with its optical zoom lens produces a total 5X optical zoom range, providing more options to help today's picture takers capture the perfect shot - group photos, scenic landscapes, dramatic portraits, and close-ups. No other consumer digital camera offers such a wide angle of view, nor the unique, sophisticated design of this model, whose all-glass, stacked Schneider-Kreuznach C-Variogon prism lenses never extend from the camera body.

The EasyShare C663 Digital Camera First to Incorporate Kodak Perfect Touch Technology

The Kodak EasyShare C663 camera, with 6.1 megapixel resolution, a huge 2.5-inch LCD screen and a Schneider-Kreuznach Variogon 3X optical zoom lens, is the first camera to incorporate proprietary Kodak Perfect Touch Technology. At the touch of a button, this innovative feature - previously available only on Kodak printers and kiosks, or via lab processing - creates better, brighter pictures by bringing out detail in shadows without affecting lighter areas. It's ideal for underexposed pictures caused by shooting beyond the flash range or in adverse lighting conditions.

The EasyShare Z650 Digital Camera Brings Users 'Closer' with 10X Optical Zoom

The Kodak EasyShare Z650 zoom digital camera offers aspiring photographers exceptional performance and greater photographic control through its professional-quality Schneider Kreuznach Variogon 10X optical zoom lens and 6.1 MP resolution, helping capture detail from afar and flattering portraits. 

TI Digital Media Technology Powers Next-Generation Digital Cameras

Texas Instruments' digital media processors are helping companies like Kodak develop revolutionary product lines with multiple advanced features - without compromising camera performance. Optimized for digital camera applications and leveraging a highly efficient, low-power TMS320C54xTM digital signal processor (DSP) core, an ARM® RISC processor, plus video and imaging coprocessors to improve performance, digital media processors enable camera manufacturers to expand the breadth of their portable imaging and multimedia products.

For information regarding TI´s digital media platforms, please visit 


. For additional information regarding

Kodak EasyShare

products and services, please visit