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"NUMB3RS" Creators to Appear at CMC South Annual Conference To Promote "We All Use Math Every Day™" Education Program

"NUMB3RS" Creators to Appear at CMC South Annual Conference To Promote "We All Use Math Every Day™" Education Program

CBS TV Executive Producers' Appearance on November 4 To Include Panel Discussion and Q&A

Nov 4, 2005

PALM SPRINGS, CA - (November 4, 2005) - Nick Falacci and Cheryl Heuton, the Executive Producers / Creators of the Paramount / CBS hit TV show "NUMB3RS" will appear at the California Mathematics Council (CMC) South Annual Conference on November 4 in Palm Springs, California. Falacci and Heuton will be on hand to promote a new mathematics education program, "We All Use Math Every Day™," developed by Texas Instruments (TI) and in association with the National Council of Teachers of Mathematics (NCTM).

"We All Use Math Every Day™," based on the hit series "NUMB3RS," is a unique outreach program that uses the math featured on the TV series to engage and interest more students in the subject matter and help them see how it impacts their world. The program includes classroom activities for teachers and students that can be found on cbs.com/numb3rs. "NUMB3RS" airs Friday nights (10:00-11:00 p.m. ET/PT) on the CBS Television Network.

Falacci and Heuton created the series about an FBI Agent who enlists his mathematical genius brother to help solve crimes. They will be participating in a Q&A session about the show and meeting with math teacher attendees afterward to hear feedback about how "NUMB3RS" has inspired them to get more interested in the use of math beyond the classroom.

The CMC South conference, entitled "Creating Mathematical Curiosity: Challenging Minds for Deeper Meaning," takes place November 4 - 5 at the Palm Springs Convention Center and will attract more than 4000 educators from southern California.

"We're very proud that 'NUMB3RS,' in addition to being fun entertainment, has fostered a new interest in math among teachers and students in how it affects out lives every day, both personally and professionally," said Falacci.

Heuton added, "Texas Instruments and the National Council of Teachers of Mathematics have created such an innovative and compelling program and it's been interesting to coordinate with them on making math more exciting and accessible. Everyone on the show - from the producers to the actors - is proud to be a part of this great program."

"It's been so rewarding to see how an educational program based on a hit TV show has had such an impact on increasing student interest and engagement in math," said Tom Springmeier, vice president, Texas Instruments. "I want to thank the producers, cast and crew of 'Numb3rs' for everything they've done to make this program successful and the CMC-South council for providing an opportunity for teachers to engage with Nick and Cheryl and voice their feedback."

About the California Mathematics Council
The California Mathematics Council is a professional organization of educators who are individually and collectively dedicated to the improvement of classroom instruction in mathematics at all levels. Founded in 1942 when a small group of mathematics teachers met at Stanford University to form an organization for sharing information, the membership has grown into the tens of thousands and has spread throughout the state. The goals of CMC include fostering excellence in school mathematics curricula and instructional programs, promoting professional excellence in mathematics teaching, strengthening leadership in mathematics education in California and helping to establish and support Affiliated Groups. Membership is available to all persons interested in mathematics, the teaching of mathematics, or activities related to mathematics education. www.cmc-math.org

About Texas Instruments
Educational & Productivity Solutions, a business of Texas Instruments, is a market leader in education technology, providing a wide range of advanced classroom tools that enable students and teachers to interactively explore math and science. TI's learning tools and services are designed with leading educators to meet the evolving needs of the classroom. Connecting the classroom experience with real-world applications, TI's products include a broad line of handheld technology, computer software and data-collecting devices. Additionally, TI has worked closely with educators and administrators for more than 15 years to develop student-focused curricular and supplemental materials for the classroom, and supports the world's largest professional development organization focusing on the appropriate use of educational technology. More information is available at education.ti.com.

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. In addition to Semiconductor, the company's businesses also include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

About the National Council of Teachers of Mathematics
The National Council of Teachers of Mathematics is a public voice of mathematics education, providing vision, leadership, and professional development to support teachers in ensuring mathematics learning of the highest quality for all students. With 100,000 members and 240 Affiliates, NCTM is the world's largest organization dedicated to improving mathematics education in prekindergarten through grade 12. The Council's Principles and Standards for School Mathematics includes guidelines for excellence in mathematics education and issues a call for all students to engage in more challenging mathematics. More information is available at nctm.org.

About "NUMB3RS"
Ridley Scott, Tony Scott, Barry Schindel, David W. Zucker, Nicolas Falacci, and Cheryl Heuton are executive producers of NUMB3RS, which was created by Cheryl Heuton and Nicolas Falacci. NUMB3RS is produced by Scott Free in association with Paramount Network Television for CBS.