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EE Times Honors Texas Instruments with Three ACE Awards

Single-Chip Cell Phone Solution, Battery Management Technology and MathWorks' Embedded Target for TI's C2000(TM) Controllers Earn Accolades at ESC

Mar 11, 2005

DALLAS (March 11, 2005) - EE Times recognized Texas Instruments Incorporated (TI) (NYSE: TXN) with three Annual Creativity in Engineering (ACE) Awards, including an Editor's Choice Award, at a ceremony on March 9 at the Embedded Systems Conference in San Francisco.
Designed to celebrate demonstrated leadership in the electronics industry, EE Times honored TI in three categories. The 2005 Editor´s Choice Award went to TI´s single-chip cell phone solution. Within the Ultimate Products of the Year, TI´s bq20z8x battery management chipset won in the Power category, while The MathWorks Embedded Target for TI´s TMS320C2000TM controller won in the Processors and Memory Category. 
"We are honored with this recognition from EE Times and its readers," said Doug Rasor, vice president and manager, worldwide strategic marketing. "Creativity is a key reason EE Times selected TI for these awards. The products awarded demonstrate TI's commitment to develop technology that helps our customers innovate and create winning designs."
About the Single-Chip Cell Phone Solution In December 2004, TI sampled the industry´s first single-chip solution for mobile phones. The chip integrates the bulk of handset electronics, including digital baseband, SRAM, logic, RF, power management and analog functions. Based on TI´s innovative DRP technology, the solution reinforces the company´s clear edge in integration, furthering TI´s and its customers´ competitive positions. See: www.ti.com/drp.

About the bq20z8x Battery ´Fuel Gauge´ and Impedance Track

The Flash-based, bq20z8x battery management chipset calculates remaining capacity in multi-cell, Lithium-Ion battery packs with up to 99 percent accuracy throughout the entire life of a battery. TI´s innovative Impedance TrackTM power management technology, which sits inside the bq20z8x, precisely "gauges" changes in impedance, or resistance caused by battery age, temperature and cycle patterns. The chipset, currently being designed into portable medical, industrial appliances and notebook computers, will allow end-users to always know the exact amount of potential energy left inside the battery. See: www.ti.com/sc04176.

About The MathWorks & C2000 Controllers

Jointly honoring TI and The MathWorks collaboration, Embedded Target for TI C2000 controllers lets engineers perform automatic code generation, prototyping, and embedded system deployment in a graphical user environment for industrial control, automotive and white goods applications. C2000 controllers offer designers TI´s leading DSP technology combined with microcontroller integrated peripherals. Comprised of Simulink® and MATLAB® modules, Embedded Target works seamlessly with TI´s integrated development environment (IDE) through MATLAB Link for Code Composer StudioTM (CCStudio), and allows execution of CCStudio commands for analysis, debugging and automated code verification from MATLAB. While Simulink provides developers with automatic code generation and peripheral programming support, MATLAB offers a direct connection between the design environment and implementation platform through core mathematics and advanced graphical tools for system-level data analysis, visualization and algorithm and application development. See www.ti.com/embeddedtargetc2000.

About the EE Times ACE Ultimate Products of the Year Awards

EE Times´ selections were based on the most significant products introduced in 2004 as determined by large-scale peer review. Finalists in each category were chosen by selected, qualified readers of EE Times and eeProductCenter on a quarterly basis via electronic balloting. Quarterly voting was from a list of 10 nominees in each of seven categories submitted to readers by expert editors with accompanying editorial reviews. More than 1,000 engineers participated in the voting process.