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Texas Instruments and Kodak Deliver Industry Firsts For Digital Cameras

Wireless EasyShare-One Camera Designed as Much for Sharing Pictures as for Taking Them

Jan 5, 2005

LAS VEGAS (Jan. 5, 2005) - Texas Instruments Incorporated (TI) (NYSE:TXN) today announced its latest digital media processing technology is incorporated in the first-of-its-kind Kodak EasyShare-One zoom digital camera. As the first camera to utilize Kodak´s newest Color Science image processor, based on TI´s semiconductor technology running Kodak´s algorithms, the EasyShare-One camera features storage of up to 1,500 pictures, in-camera editing, WiFi e-mailing and sharing, and picture printing without using a computer. The camera also features television-quality video with audio at 30 frames-per-second. (See www.ti.com/kodakeasyshareone.)


"TI's powerful digital media processor provides a programmable platform that allows Kodak to customize its products, bringing the multiple advanced features that matter to these groups," said Makoto Hatano, business manager for TI's Digital Camera Solutions group. "The exclusive Kodak Color Science algorithms combined with TI's high-performance digital media processor has addressed a market targeting people who want to share pictures right from their cameras."


Kodak's advanced features take advantage of the programmability of TI's digital media processor, which uses digital signal processing (DSP) technology. As the leader in the overall DSP market, TI combines 25 years' experience in optimizing signal processing engines for performance, power and cost.
"The EasyShare-One redefines what is possible with a digital camera. We're changing the digital photography experience from point-and-shoot to point-and-share," said Greg Westbrook, vice president, Eastman Kodak Company. "We have combined the power of digital picture taking, intelligent organization, the freedom of wireless, and sophisticated picture sharing into a single innovative product."

About the EasyShare-One Digital Camera

The EasyShare-One camera gives people extraordinary control over how and when they share pictures, whether on the LCD screen, online, or as prints. The camera is truly first-of-a-kind, with the ability to hold up to 1,500 favorite pictures for instant display on its crystal-clear, high-resolution, 3-inch touch screen display; direct picture e-mailing and online album viewing via a wireless connection; and the capability to take high quality still pictures and video. No other digital camera gives people such extensive ability to take, organize, share and print their pictures. It will begin reaching select retailers this June, with a manufacturer´s suggested retail price of US$599. The optional Kodak Wi-Fi card will be available separately.


Texas Instruments´ digital media processor family of products are optimized for digital camera applications, leveraging a highly efficient, low-power

TMS320C54xTM

 digital signal processor (DSP) core, an ARM® RISC processor, plus video and imaging coprocessors to improve performance. The flexibility and programmability of the digital media processors enable camera manufacturers to expand the breadth of their portable imaging and multimedia products by integrating a multitude of photo editing and special effects capabilities "in-camera," while reducing development costs.


For information regarding TI´s digital media platforms, please visit 

www.ti.com/dsc

. For additional information regarding the Kodak EasyShare-One camera, please visit 

www.kodak.com/go/EasyShare