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Texas Instruments and TANDBERG Television Showcase Interoperability for Advanced Profile of Windows MediaTM 9 Series (SMPTE VC-1)

View Latest Encoder for Real-time, End-to-End IP Set Top Box Solutions at CES in Las Vegas, January 6-9, 2005

Jan 4, 2004

LAS VEGAS (Jan 4, 2005) - Addressing the growing need for the bandwidth efficiencies enabled by real-time, advanced compression, Texas Instruments Incorporated (TI) (NYSE: TXN) and TANDBERG Television (Oslo:TAT.OL) today announced they will conduct, during CES, a live demonstration supporting the advanced profile of VC-1, the proposed SMPTE standard based on Windows Media Video 9 for high definition broadcast, in their hospitality suite in the Las Vegas Hilton Hotel.
TI and TANDBERG Television will demonstrate the interoperability between TI's latest TMS320DM642 high performance digital media processor and TANDBERG Television's EN5920 encoding platform, operating with Windows Media 9 Advanced Profile.
TANDBERG Television and TI are working together to deliver end-to-end advanced encoding solutions for Windows Media 9 Series implementations. With the recent endorsement of both the Blu-Ray Disc Group and the DVD Forum for next-generation HD optical media, industry support of Windows Media 9's Advanced Profile sends a strong signal to IP-based set top box manufacturers looking to support advanced video codecs. In addition, TANDBERG Television and TI can also showcase interoperability from the video headend to the set top box on a full range of advanced codecs, including MPEG-4 part 10 (H.264/AVC).
By leveraging its extensive experience with TI, and capitalizing on previous standard definition (SD) development using the TMS320C6414TM and TMS320C6713TM DSPs, TANDBERG Television is able to provide ground-breaking, real-time broadcast quality video/audio encoders, delivering the lowest possible bit-rates available today for professional broadcast, cable and telco environments. In addition, TANDBERG Television´s advanced encoding solutions are being extensively interoperability tested with TI´s digital media processor-based set top box family for both Windows Media 9 Series and MPEG-4 part 10. 
"The TANDBERG Television and TI demonstration at CES is an important step in showcasing real-time encoding for high definition video delivery," said Jonathan Usher, director of the Windows Digital Media Division at Microsoft Corp. "The quality and compression efficiency of VC-1, combined with the offerings of TANDBERG Television and TI, will enable a broad range of leading edge high-definition scenarios."
"The availability of a high class well-adopted decoder chip set solution from TI supporting Windows Media 9 Series Advanced Profile and MPEG-4 AVC is a major step towards significant operator roll-outs," said Tim Sheppard, Director of Strategic Development at TANDBERG Television. "With the close working relationship between TI and TANDBERG Television our customers can be reassured that the introduction of this remarkable video compression technology will be strongly supported throughout the world, leading to significantly enhanced business models for IPTV service operators."
"We are delighted that TANDBERG Television and TI have quickly proven support and compatibility for this new video profile. The end-to-end IP streaming video demonstration we are showcasing with TANDBERG Television at CES, is addressing a key care-about from OEMs, by delivering interoperable video content from the video encoder to the IP set top box," said Arnaud Duclap, business development manager for TI's Video/Imaging DSP group in Europe. "For high-end digital media OEMs, convergence is now one step closer, allowing an all-in-one product for digital media compression, streaming video transmission, HDD storage and more. TI is committed to delivering new high-performance products while maintaining code compatibility that allows customers to preserve their previous code investment."