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Texas Instruments Latest High-Performance DSPs Power Newly-Released Windows MediaTM 9 Series and MPEG-4 Part 10 HD Encoders from TANDBERG Television

View Latest Encoder for Real-time, End-to-End IP Set Top Box Solutions at IBC in Amsterdam, September 10-14, 2004

Sep 9, 2004

DALLAS (Sept 10, 2004) - Highlighting its leading-edge, real-time processing to enable innovative customer solutions, Texas Instruments (TI) (NYSE: TXN) today announced that its latest 1GHz TMS320C64xTM high-performance DSP generation has been selected by TANDBERG Television to power its newly-introduced HD encoders for Windows Media 9 Series (EN5980) and MPEG-4 part 10/AVC (H.264) (EN5990). These new products will be showcased on TANDBERG Television´s booth (Hall 1:461) at the International Broadcasting Convention in Amsterdam, September 10-14, 2004. TI will be exhibiting existing video-streaming encoders from TANDBERG Television for real-time end-to-end IP set top box solutions on its Booth #161, Hall 4. 
TANDBERG Television and TI are working together to deliver end-to-end advanced encoding solutions for Windows Media 9 Series and MPEG-4 part 10, from the video head end to the set top box. By leveraging its extensive experience with TI, and capitalizing on previous standard definition (SD) development using the TMS320C6414 and TMS320C6713 DSPs, TANDBERG Television is able to provide ground breaking real-time broadcast quality video/audio encoders, delivering the lowest possible bit-rates available today for professional broadcaster, cable, telco and streaming environments. In addition, TANDBERG Television's advanced encoding solutions feature complete integration and interoperability with TI's digital media processor-based set top box family for both Windows Media 9 Series and MPEG-4 part 10.
"With the expertise we have already developed with the C64x from our previous work on SD implementation, and thanks to the pin and code compatibility of TI's new higher performance DSPs, we have been able to develop our new product in record time," says Tim Sheppard, director of strategic development at TANDBERG Television. "Our real-time broadcast quality video/audio HD encoders for Windows Media 9 Series and MPEG-4 part 10 use Texas Instruments' DSPs for part of its core video and audio coding. These TI solutions offer us both the processing power required and the ease of implementation to rapidly bring this radical new product to market."
"We are delighted that TANDBERG Television has chosen our C64x generation for its new HD media encoders, validating our efforts to provide an outstanding mix of price/performance and power consumption for IP-based streaming media appliances," said Jean-Marc Charpentier, European DSP catalog business development manager for Texas Instruments. "For high-end digital media OEMs, convergence is one step closer, allowing an all-in-one product for digital media compression, streaming video transmission, HDD storage and more. TI is committed to delivering new high-performance products while maintaining code compatibility that allows customers to preserve their previous code investment."
Operating at a record-setting 1 GHz, TI's C6414 DSP is based on the TMS320C64x DSP core and produced on TI's advanced 90-nanometer copper process technology. It includes one MegaByte (MB) of on-chip high-speed memory and high-speed peripherals that accelerate applications and processing of real-time data. Its 64-channel enhanced direct memory access (EDMA) controller delivers input/output efficiency that manages data transfer from system memory at gigabytes per second and three multi-channel buffered serial ports (McBSPs) each support 128 time-division multiplex (TDM) channels as well as AC97 and IIS audio interfaces.
For designers of high-performance applications, TI's TMS320C6713 floating-point DSP offers the speed, precision and dynamic range to meet a variety of audio design needs. Offering 1800 million floating-point operations per second (MFLOPS) with processing power at 300MHz, the C6713 offers a cost-effective, flexible solution for high-performance professional audio applications.
Both the C6414 and C6713 are entirely code-compatible with all of TI's TMS320C6000 DSPs, ensuring ease of upgrade and protection of the customer's code investment.