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TI Executive Outlines Technology Trends in Mobile Entertainment at Wireless Industry Event

Texas Instruments Offers Perspective on Wireless as the Platform Driving Mobile Entertainment Innovation

Mar 22, 2004

ATLANTA (March 22, 2004) – Developments in content, delivery, and mobile devices are making mobile entertainment a remarkable business opportunity, Texas Instruments (TI) (NYSE:TXN) Vice President and Manager of Strategic Marketing Doug Rasor said during a keynote address to hundreds of wireless and entertainment industry executives attending the Mobile Entertainment Summit co-located with CTIA.
 “The technology is here today to begin designing and building devices that will truly “wow” consumers with a high-quality entertainment experience,” Rasor noted. “All this is happening now, not a year or two down the road.”
 The trend enabling improved content is the widespread deployment of video and audio compression technologies from the entertainment content world. MPEG4, H.263, H.264, WM9 and others have started “crossing over” into the wireless market. These improved compression technologies make it possible to transport more content using less bandwidth, meaning that end users don’t have to give up the high-end image and sound quality they expect from their favorite digital consumer electronics -- all while using a handheld, mobile device. State-of-the-art compression technologies are making it practical to deliver high-quality content, very economically, over wireless networks.
 Rasor also addressed how delivery of this new compelling content has raised the ante on the question of security and digital rights management (DRM). New industry alliances and technologies in the area of digital rights management are gaining traction, making industry players more comfortable with distributing their valuable intellectual property over wireless networks.
 New chips such as TI’s OMAP™ processors and TCS cellular chipsets have unique, built-in security features including accelerated encryption and decryption, authentication, and more. With these innovative chips, there’s ample processing power available to allow multiple DRM standards to co-exist – without overwhelming the networks or the mobile devices used to deliver entertainment services. With new compression and security technologies available, service providers and devices can offer the level of quality that consumers expect, while ensuring that the rights of content owners are protected.
 Rasor emphasized that the services that are taking off as a result of these new developments in content, delivery and devices will enable virtually any service that’s available today over the Internet to be delivered to cell phones and, with the help of TI’s OMAP 2 “all-in-one-entertainment” processors announced last month, smartphones and other mobile devices are being designed to incorporate entertainment features like Dolby-quality sound, interactive 3D gaming, DVD-quality video, 4+ megapixel cameras, digital camcorders, TV and more. With these types of integrated devices, the wireless platform will play a critical role in driving the innovation of consumer electronics.
 “We’re convinced that wireless is the most important platform in the consumer electronics market today,” Rasor added. “It’s where more and more of the innovation is going to happen in mobile entertainment. When cool features and applications are launched, you’ll see them in wireless devices first.”
 Be sure to visit TI at CTIA: Booth 3447, Hall B4, Georgia World Congress Center.