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New Member to Join Point of Load Alliance (POLA)

Ericsson to Join Effort by TI, Artesyn and Emerson's Astec Power to Promote Standard Footprint, Non-Isolated, Point of Load Modules

Feb 24, 2004

ANAHEIM, Calif. (February 24, 2004) - Texas Instruments Incorporated (TI) (NYSE: TXN) and Ericsson Power Modules, AB, part of the leading telecom supplier group Ericsson, announced today plans to further advance development of pin-compatible, non-isolated, point of load plug-in power modules and provide a solid second source based on standardized leading technology.
Ericsson Power Modules plans to become the newest member of the Point of Load Alliance (POLA), an alliance formed by TI, Emerson's Astec Power and Artesyn Technologies in 2003. Designed to offer customers pin-compatible footprints that provide the same functionality and form factors, members of the POLA alliance manufacture products with the same electrical designs to ensure full interoperability and true second sourcing.
The first generation of POLA plug-in power modules, available today in volume production, is based on the PTHxx series with Auto-TrackTM sequencing, introduced by TI in May of 2003 (see: power.ti.com/sc03105). Artesyn introduced its new PTH modules (www.artesyn.com/powergroup/new_pola_pth_launch.htm) in November, and Emerson´s Astec Power announced its plan to offer its ATH power modules earlier this year (www.astec.com/news/ATH20040106.html). Pin-compatible POLA modules from Ericsson Power Modules are expected to be available in the second quarter of 2004.
"Having Ericsson Power Modules as a member of POLA means power supply designers would have a fourth option as a viable second source when choosing advanced, non-isolated point of load products with high performance and innovative features," said Steve Anderson, business director of TI's plug-in power products group. "Today's announcement paves the way to provide our customers more design flexibility, and ultimately a faster time to market."