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Texas Instruments Recognizes Arrow as European Distributor of the Year 2003

Feb 16, 2004

FREISING, Germany (February 17, 2004) -- Texas Instruments Incorporated (TI) (NYSE: TXN) announced today that it has presented its European Distributor of the Year 2003 award to Arrow Europe. The award was given in recognition of Arrow Europe's outstanding logistics and fulfilment performance and consistent support of electronics end-equipment customers in Europe who design with TI's broad portfolio of analog, digital logic, digital signal processors (DSPs) and microcontroller products.
"Arrow is honored to receive this award from one of the world's leading semiconductor suppliers in recognition of the successful relationship the two companies have achieved. It further encourages us in our objective of providing excellent design support, combined with state-of-the-art logistic services to our customer base," said Germano Fanelli, President of Arrow Europe. "TI's powerful product portfolio, its outstanding distribution business model and invaluable day-to-day support received from the professional team at TI continually create new opportunities for us and our customers."
A significant portion of TI's business is transacted through authorized distributors making a strong relationship with distribution partners a key to TI's success. The company utilizes electronics distributors as an extension of its in-house sales resources to provide a wide range of services to a broad customer base. "Arrow has shown true commitment to providing first-class service to the electronics end-equipment manufacturers. Working closely with TI, the Arrow team has been able to provide our mutual customers access to inventory, product training and design assistance to allow them to get their products to market faster," said Paul Scholten, Distribution Director for TI Europe. "We look forward to continuing along this path together to reach and support every customer, everywhere."
TI continually strives to provide its distribution partners with best-in-class services. Providing short cycle times for high-quality quotes, excellent on-time delivery, competitive pricing, consistent responsiveness to requests and premium technical support through an extensive infrastructure is critical to the success of TI's entire distribution network. Regular training of the field application team and special campaigns play an important role in TI's European distribution strategy. TI's goal is to make selecting and using TI products - from conceptual design discussion to supply-chain-management solutions - a positive experience, regardless of the channel the customer uses.