TI Home > News Releases

News Releases

Texas Instruments, The Ohio State University Unveil Next "Digital Picasso"

Winning Photos of Collegiate Digital Media Competition at PhotoPlus, Oct. 30 - Nov. 1, 2003, New York City

Oct 30, 2003

DALLAS (Oct. 30, 2003) - Challenging students to expand the limits of their imagination, and the features of a point-and-shoot digital camera, Texas Instruments Incorporated (TI) (NYSE:TXN) and The Ohio State University´s art and technology and photo programs within the department of art are pleased to announce the winners of the first collegiate Digital Intelligence Competition:

  • Lighting Category: Heather Willems, 27, first year graduate student in photography, Columbus, OH. 
  • Action/Motion Category: Rocky McCorckle, 25, senior photo major, Westerville, OH. 
  • Multimedia Category: Jessica W. Larva, 24, first year graduate student in art and technology, Dublin, OH.

Runners-up include: 

  • Lighting Category: Michelle Segna (finalist, second place), Shannon Bird (honorable mention, third place), Heather Miller (honorable mention, fourth place). 
  • Action/Motion Category: Han-Kiel Lee (finalist, second place), Mathew Hashiguchi (honorable mention, third place), Daniel Thompson (honorable mention, fourth place). 
  • Multimedia Category: Fernando Orellano (finalist, second place), Irene Verweij (honorable mention, third place), Stephanie Zimmerman (honorable mention, fourth place).

Winning images (still and video) were chosen from over 175 entries. (See www.ti.com/media_contest.)

Willems, McCorckle and Larva each won a Kodak EasyShare CX6330 digital camera, Kodak EasyShare printer dock 6000 and an all-expense paid trip to the PhotoPlus Expo in New York City, Oct. 30 - Nov. 1, 2003. Contest finalists Segna, Lee and Orellano will receive the Photosmart 435 3MP digital camera with 5x digital zoom and digital video/audio capture from HP, a leading global provider of computing and imaging solutions and services. The first-and second-place entries will be displayed at TI's Booth #1455 and students will have the opportunity to meet with various members of the media. In addition, they will meet with Dana Maitec, a professional photographer from Paris, France, who will critique the students' work and share her experiences and expertise (



"This has been an incredible opportunity for our students to creatively utilize cutting-edge digital-capture and imaging technology, and to learn how that technology enables digital collaboration," says Ken Rinaldo, professor with OSU's art and technology program. "Our partnership with Texas Instruments has added a new dimension to our curriculum which will continue to inspire and enhance our students' academic and overall collegiate experience."

Contest Details

Tasked with capturing their vision of "Intelligence," participating OSU students utilized 150 Kodak EasyShare DX6340 and CX6330 digital cameras and submitted entries in three categories: Lighting, Action/Motion and Multimedia. The cameras were granted by Texas Instruments to OSU´s Department of Art to further the development of its digital photography and art and technology programs. 

"We initially wanted to show how our technology inside of the cameras would allow the students to do more than the average camera," said Dave Pahl, business manager for TI's digital camera solutions group. "The creative manner in which the students used the cameras completely exceeded our expectations - the results are truly 'art.'"

A panel of judges reviewed and scored entries based on concept, impact, visual characteristics, use of image resolution, overall image composition and overall use of the camera. Judges include: 

  • Chris Chute, senior research analyst, IDC 
  • Brian Dipert, technical editor, EDN 
  • Ardine Nelson, professor and interim chair, department of art, OSU 
  • Ken Rinaldo, professor, art and technology, OSU 
  • Amy Youngs, professor, art, technology and foundation director, OSU 
  • John Daniels, worldwide marketing manager, digital camera solutions group, Texas Instruments

The Ohio State University was selected as the location for TI´s contest based on the creativity of the art students as well as the university´s renowned art programs. The contest was open to undergraduate and graduate students in the Department of Art studying digital imaging, photography, video and multimedia.

About TI´s Digital Camera Solutions Group

TI´s Digital Camera Solutions group has doubled its marketshare by penetrating the traditional application specific integrated circuit (ASIC) market. Since the announcement of its first generation, DSP-based digital media products in 2000, TI has shipped over 10 million units and projects that this number will increase to more than 20 million by the end of the year. The company has also secured customer commitments from its existing, as well as new, customer base for its next generation signal processing products to be released in 2004. (See www.ti.com/sc/digitalcamera/.)