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Texas Instruments Announces Industry's First Technology Development for Digital Multimedia Broadcasting Receivers

TI Joins South Korean Companies PixTree, Perstel in Creating Complete DMB Receiver Solution for the Emerging DMB Market

Oct 5, 2003

SEOUL, Korea (October 6, 2003) -- Pioneering new application areas for digital broadcasting, Texas Instruments Incorporated (TI) (NYSE: TXN) today at the Korean Electronics Show in Seoul became the world´s first semiconductor supplier to announce the development of technology to be used in receivers supporting Korean Digital Multimedia Broadcasting (DMB) Standard. Continuing its leadership in the global terrestrial digital radio market, TI has joined forces with the South Korean software developer PixTree Technologies and digital radio manufacturer Perstel Limited to create a complete hardware and software solution for DMB receivers. TI plans to make the solution available to original equipment manufacturers (OEMs) for developing products for the South Korean DMB market in early 2004. (See www.ti.com/dmbpr.)
Digital Multimedia Broadcasting adds video and other information to Eureka Digital Audio Broadcasting (DAB) channels through the use of a wider transmission bandwidth and video encoding and decoding. South Korea, already engaged in DAB, plans to have video broadcasts for early 2004.
Combining its expertise from both the DAB and digital multimedia markets, TI will use the technology from its digital media family of digital signal processors (DSP), coupled with PixTree's video and audio software, to build a new DMB chip. OEMs, like Perstel, will be able to add the new DMB chip to TI's DRE310 digital baseband (announced in June 2003) to rapidly enhance the functionality of existing DAB designs with video, audio, and additional data decoding capabilities for the reception of DMB transmissions. TI's DRE310 is the only DAB baseband in the world suitable for cost-effective and low power DMB applications. In addition to the DRE310, the new DMB chip is expected to power DMB receivers for car and portable applications in 2004.
"Perstel is happy to be part of an effort that brings DMB technology so quickly to market," said Ike Park, CEO of Personal Telecom. "TI's chipset, with Pixtree's software, provides a complete solution that will enable Perstel and other OEMs to cost-effectively add the value of multimedia to their receiver products and get them to market quickly."
"Continuing our worldwide leadership in terrestrial digital radio, TI is pioneering the receiver chipset for DMB." said Naresh Coppisetti, Digital Radio business manager at TI. "Using TI's DRE310 and the new DMB chip, South Korea will be pushing the boundaries for DAB applications. TI is excited to be part of this evolution of DAB, as the sole provider of baseband and multimedia chipsets."
On October 8, 2003, Naresh Coppisetti will discuss status of worldwide digital radio, DMB and TI's technology development at the Digital Multimedia Broadcasting Forum at the Korean Electronics Show in Seoul.