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From content creation to consumption, TI technology transports video across all networks, reducing power footprint, jitter and latency

Sep 12, 2008

AMSTERDAM (Sept. 12, 2008) - With global IP traffic expected to increase six-fold by 2012 - driven largely by video content - service providers are faced with passing over a zettabyte of data across their networks. Texas Instruments Incorporated (TI) [NYSE:TXN] technology is at the heart of this massive task, delivering video content from one device to another with a robust portfolio of embedded processors optimized for video infrastructure, endpoint devices and analog products. Combined, these products enable the most bandwidth-efficient, highest quality images spanning from QCIF to HD available on the market today. For more information, visit TI at IBC, Hall 1-BM4 or at www.ti.com/videoinfrastructure.

"IDC believes that optical transport, routing, switching, video infrastructure and next-generation access technologies are the critical infrastructure segments needed to meet demands for video distribution as well as growing high-speed access requirements," said David Emberley, research manager in IDC's telecommunications equipment group. "As demand for content drives carriers to accelerate deployments, stability of product, scalability and flexibility to offer new services quickly will be the deciding factors in a carrier's choice of infrastructure provider."

As the transmission of video content across both fixed and wireless networks increases in the future, TI believes that several factors are spurring this growth:

  • Inevitable transition from analog to digital television, boosting revenue-generating options as well as opportunities to improve the carriers' green footprint;
  • Roll out of high definition broadcast channels;
  • Multiple capture and display options requiring multiple resolutions and formats;
  • User generated content is on the rise, thanks to YouTubeTM and other social networking mediums; and
  • Gradual transition to an all-IP network enabling fiber, cable, DSL and mobile networks to all deliver real-time video content.

In addition to these issues, providers are also faced with significant in-plant operational issues. Server farms, the primary equipment used for video processing today, emit large amounts of heat and use an average of 236 Watts of power per server. This translates to 58 Billion kilowatts per year. As processing-intensive video content increases, carriers and broadcast providers will need to reduce their power consumption and control operational expenses.

Products designed to meet end-to-end needs

These dynamics reflect the need for high performance, flexible, programmable solutions at the beginning of the transmission path, as well as at each point along the way. As service providers deliver any video content to any device, the process begins with the equipments' board level silicon and software. TI has a broad portfolio of embedded processors that accomplish a variety of complex tasks:

  • More efficient compression for bandwidth savings;
  • Real-time and off-line transcoding at the edge and in the core of networks;
  • Reformatting and resizing of content for redistribution on any network; and
  • Eliminate jitter at capture/distribution to improve images.

These functions are performed by processors ranging from low power, single core devices to multicore, high performance products. Analog also plays a key role in the capture or distribution of content. TI offers a suite of data converters, amplifiers and clocks to ensure consistent, high quality images.


A broad portfolio of processors, analog products and software libraries are available today. The end-to-end video infrastructure portfolio will be on display at TI's booth at the IBC 2008 conference in Amsterdam, September 12-16, Hall 1-BM-4. For more information, go to www.ti.com/europe/ibc08.