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NATIONAL SEMICONDUCTOR INVESTS US$3 MILLION TO STRENGTHEN CUSTOMER SUPPORT IN ASIA

Oct 18, 1995

SINGAPORE, 18 October 1995 -- National Semiconductor Corporation, one of the world's leading semiconductor manufacturers, is opening a US$3 million Southeast Asia Customer Support Center (CSC) in Singapore today. The CSC features state-of-the-art telecommunications systems and on-line customer support in a multitude of Asian languages.

With a forty-strong multilingual force of customer support administrators and leading-edge communications technologies, the CSC will serve over 200 customer and distributor accounts of National Semiconductor from China, Taiwan, Korea, India, Hong Kong, Thailand, and Philippines, as well as from Singapore.

Officiating at the opening celebrations today are Bg Lee Hsien Yang, President and Chief Executive Officer of Singapore Telecom, Mr. Patrick Brockett, President, International Business Group and Mr. Michael Burger, Vice-President and Managing Director, International Business Group, Southeast Asia Division, both of National Semiconductor Corporation.

"This new facility responds to today's borderless world of business, where customers' manufacturing activities are not confined by geography. National Semiconductor recognizes the needs of our customers for instantaneous global support," says Mr. Brockett.

The customer support facility in Singapore complements National's other multilingual customer support centers in Munich, Germany and Arlington, Texas to provide responsive and one-stop solutions to customers around the globe.

The CSC is distinguished by its state-of-the-art communications technologies for customer tracking, problem diagnosis and information sharing, which will give customer support administrators in the center ready access to information and greater decision-making capability. The application of these sophisticated systems is made possible by the dedicated lease line facility for each customer account provided by Singapore Telecom.

The new US$3 million facility is located in National Semiconductor's Singapore manufacturing plant in Toa Payoh. "In selecting the location for the Customer Support Center, Singapore was chosen because of its world-class telecommunications infrastructure, coupled with the advantage of having a National-owned facility in the country," comments Mr. Burger.