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NATIONAL SEMICONDUCTOR AND GENESIS MICROCHIP INC. COMBINE LEADING EDGE TECHNOLOGIES FOR FASTER AND CLEARER FLAT PANEL DISPLAY IMAGES

Nov 25, 1996

November 25, 1996 -- National Semiconductor Corporation® and Genesis Microchip Inc. today announced they have teamed up to showcase breakthrough LCD driver technology aimed at the CRT replacement market. Flat panel display (FPD) manufacturers can now evaluate Genesis' video processing and National's Low Voltage Differential Signaling (LVDS) technology from a new reference design product. The combination of these technologies enables faster transmission of crisper and cleaner full-motion video images.

The modular reference design allows OEMs to scrutinize the lightening-fast speed of LVDS with exceptional quality video generated from Genesis scaling and line doubling ICs -- an inexpensive evaluation performed in an OEM's own environment. The product consists of three Genesis modules (input, DICE line doubling, and Genscale scaling) connected to a fourth National module (LVDS). Interlaced video is fed into the reference design, producing non-interlaced video transmitted via LVDS.

National's LVDS technology is designed to move data short distances, up to five meters, between systems or subsystems at rates of 455 Mbps. It provides the high speed, low power and low EMI (electromagnetic interference) characteristics required in many high speed data pipes. The reference design’s LVDS module features National's 3V transmitter (DS90C383) and 3V receiver (DS90CF364).

LVDS is ideal for LCD interfacing," said Mitch Abbey, National's Interface product marketing manager. "It allows you to cut down on the number of wires required for transmitting video and allows the system to run at higher speeds with lower EMI. This couldn't be achieved without LVDS."

DICE, a contraction of "de-interlacing IC," is a line-doubling technology that converts interlaced video for display on non-interlaced systems (e.g. LCD panels). To make the leap from interlaced video to progressive scan, Genesis has taken complex and expensive circuitry and rolled it into a single chip -- the first of its kind. DICE is available in both 8- and 10-bit versions (gmVLD8 and gmVLD10). Markets benefiting from DICE include LCD monitors, PDP monitors and TVs, projection systems, large screen televisions, video walls, video editing workstations and a growing number of consumer level products, such as Internet TV and PC-TV systems.

Genesis scaling is another important feature of the reference design. Its scaling module provides the gm833x3F GenScale Video Processor chip that alters video resolutions for flat panel displays. GenScale real-time scaling ICs produce unparalleled high quality images while minimizing the undesirable aliasing, artifacts and distortion that are common with other video scaling technologies.

National Semiconductor produces analog and mixed-signal based silicon solutions for the information highway, communications, consumer and industrial markets. National Semiconductor is headquartered in Santa Clara, California, and has 19,000 employees worldwide. In fiscal year 1996, the company reported sales of $2.6 billion. Additional company information is available on the World Wide Web at www.national.com.

Founded in 1987, Genesis Microchip is a leader in digital video scaling and line doubling technologies. Its worldwide sales office is headquartered at 2071 Landings Drive, Mountain View California 94043, Tel: (415) 428-4277, Fax (415) 428-4288. Customers include In Focus Systems, nView Corp., Siemens, Silicon Graphics Inc., Honeywell, Texas Instruments and more than 150 leading-edge companies. Additional company information is available at www.genesis-video.com.