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NATIONAL SEMICONDUCTOR CORPORATION'S WEB SITE REACHES FINALIST ROUND IN SECOND ANNUAL NII AWARDS PROGRAM

National is the Only Semiconductor Firm Nominated to the NII Awards Business Category

Nov 25, 1996

November 25, 1996 -- National Semiconductor Corporation® announced today that the company's innovative Web site (http://www.national.com) has reached the finalist level in the 1996 National Information Infrastructure (NII) Awards program. National Semiconductor's Web site was designed specifically to provide superior information delivery to design engineers and the buyers that support them. As one of six business finalists and the only semiconductor firm to be chosen from a field of nearly 1,000 nominees, National leads the semiconductor industry in utilizing the Internet to provide customers with accurate information quickly and easily.

"The status of National Semiconductor's Web site as an NII Finalist is an outstanding achievement. It is a real acknowledgment of the company's creativity in using electronic communication to solve problems and create new possibilities," said James Hake, Chairman of the NII Award Program. "The National Semiconductor Web site serves as an example of the leadership and dedication that are critical to our continued development as an information era society."

Business finalists were judged on their use of the information infrastructure to meet their objectives, improve their competitiveness or better serve customer needs. National's Web site reaches an audience of more than one million design engineers and accelerates customers' time-to-market by delivering up-to-the-minute information on 27,000-plus products through electronic datasheets, application notes, software behavior models and design tools.

To satisfy design engineers' needs, the National Web site combines a minimum of graphics with four key elements: a Java-based parametric search engine; an extensive technical document library; product, promotion, event and seminar information; and links to technical support, sales contacts and National's support directory.

"The way the electronics industry markets and sells products is undergoing radical change, and we intend to lead that change," said Phil Gibson, National Semiconductor's InterActive Marketing Group Director. "Our Web site allows our customers to be more creative and efficient by giving them more time to do their job - design electronic products. The Web is also our window to the world's designers, giving us immediate direction and feedback that we can react to. Our status as the only semiconductor firm to be nominated as an NII business finalist is a proof point to our leadership in these areas."

The NII Awards are supported by more than 70 sponsors. Corporate sponsors of the 1996 NII Awards include AT&T, IBM, the U.S. Postal Service, BellSouth, Sun Microsystems, Lotus, Netscape, CompuServe, Fujitsu, Price Waterhouse, BBN, SRI Consulting, US WEST and Tandem Computers. This year's winners will be announced at a ceremony in New York City on December 3.

National Semiconductor produces analog and mixed-signal based silicon solutions for the information highway, communications, consumer and industrial markets. National Semiconductor is headquartered in Santa Clara, California, and has 19,000 employees worldwide. In fiscal 1996, the company reported sales of $2.6 billion. Additional company and product information is available on the World Wide Web at http://www.national.com.