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National Semiconductor Announces Appointment of Vice President of Corporate Marketing and Communications

Company Taps Senior Cyrix Exec, Steve Tobak

Dec 1, 1997

December 1, 1997 -- National Semiconductor Corporation® today announced that Steve Tobak, a Cyrix Corporation vice president, will join National's senior management team as the vice president of corporate marketing and communications. Tobak will be responsible for worldwide marketing and corporate and employee communications at National, and will chair National’s Marketing Council.

"Steve’s appointment reinforces our commitment to making Cyrix a strategically important part of National,” said Mike Bereziuk, senior vice president of worldwide marketing and sales. "Steve’s extensive marketing expertise, coupled with his insight into and reputation in the information technology industry, made him the right choice to direct our corporate marketing efforts."

Tobak brings more than 17 years of experience in the semiconductor industry to National. He joined Cyrix in May of 1995 as vice president of corporate marketing. During his tenure at the company, he was responsible for launching four major processor lines -- the 5x86™, 6x86™, MediaGX™ and 6x86MX™ processors. Tobak was also responsible for launching Cyrix’s aggressive channel marketing programs designed to enhance the company’s visibility and penetration into the retail and reseller channels.

Prior to Cyrix, Tobak held marketing, sales and engineering management roles with OPTi, Stac Electronics, NEC Electronics and Texas Instruments Inc.


National Semiconductor Corporation, a Fortune 500 company, produces system-on-a-chip silicon solutions for the information highway, based on its leadership in analog and mixed signal technologies. National is headquartered in Santa Clara, California, and focuses on the communications, personal systems and consumer markets. National has annual sales of approximately $2.5 billion and 13,000 employees worldwide. Additional company and product information is available on the World Wide Web at www.national.com.

5x86, 6x86, MediaGX and 6x86MX are trademarks of Cyrix, a wholly owned subsidiary of National Semiconductor.