TI Home > News Releases

News Releases

National Semiconductor Geode™ Technology Powers i3 micro technology's Next-Generation Broadband Set-Top Box

Nov 13, 2000

November 13, 2000 - National Semiconductor Corporation (NYSE:NSM) announced today that the National® Geode™ single-chip processor has been chosen by a major player in the broadband set-top box market - Swedish company i3 micro technology - to power Mood™, i3's next-generation set-top box (STB) for the home market. The set-top box is being demonstrated November 13-17 at Comdex in National's booth, #L3005 in the North Hall of the Las Vegas Convention Center.

i3 micro technology develops products for the broadband market with a focus on high performance, superior service, outstanding design and ease of use. Mood turns a TV into a high performance, interactive multimedia platform, enabling users to access new broadband media services through their television sets. i3's services include video-on-demand, email, chat, software-on-demand, gaming-on-demand and MP3 audio support. Mood's system software also may be upgraded remotely by the i3 network operator, providing an ongoing transparent service for customers. Mood will be marketed worldwide through service providers and network operators. It is being evaluated by key customers now and will be available for production early next year.   

"National's Geode processor shortens the time-to-market for our STB products and meets our customer's high expectations regarding functionality and robustness," said Mr. Tomas Landeström, president and co-founder of i3 micro technology. "The Geode processor delivers the performance needed to execute the new, exciting multimedia services of the broadband market, especially in terms of interactivity between users, the box and the service operator." 

The i3 design win strengthens National's leading position in the rapidly evolving interactive STB market, which Intex Management Services predicts will continue to grow by more than 20 percent per year, resulting in 56 million new set-top boxes being produced in 2004.  National's success with i3 complements other recent Geode processor design wins with companies such as Philips for AOLTV, Grundig, Siemens and Legend.

Geode solutions provide the highest silicon integration and lowest power consumption for a wide variety of products in the information appliance markets, including NetTV and multimedia gateways, as well as interactive digital set-top boxes. The x86 architecture of the Geode processor is ideal for Internet access because most of the search engines, plug-ins and applets on the Internet are based on the x86 architecture.  For set-top box manufacturers, this technology offers an optimised set-top box solution, x86 compatibility, lower overall system costs, reduced board space and faster time to market.

In addition to the Geode processor, the i3 box also uses National's MacPHYTER™ Ethernet Controller and several National analog components.

"National has great confidence in the growing interactive set-top box market and in i3's contributions to the consumer marketplace," said Detlev Kunz, vice president and general manager, National Semiconductor Europe. "Interactive broadband boxes are ideal information appliances because they provide people with access to new and exciting Internet-based services in a familiar form factor, the TV set. Moreover, the marriage of i3's innovations with National's Geode technology should provide longterm benefits for both companies - and for our customers."

About i3 micro technology ab
i3 micro technology is a Swedish company founded in 1997 and headquartered in Stockholm. The company offers solutions for IT-systems requiring wire speed performance and a very high level of security. i3 is active in three business areas: products and solutions for IP-based broadband networks which enable operators to supply end-users with broadband services and content; IT-security and the encryption and protection of computers and networks; and DSP systems providing consulting services in the field of digital signal processing - with a focus on embedded real-time systems. Additional company and product information is available on the world wide web, at: www.i3micro.com.

About National Semiconductor
National Semiconductor provides system-on-a-chip solutions for the information age. Combining real-world analog and state-of the-art digital technology, the company's chips lead many sectors of the personal computer, communications, and consumer markets. With headquarters in Santa Clara, California, National reported sales of $2.1 billion for its last fiscal year and has about 10,500 employees worldwide. Additional company and product information is available on the World Wide Web at www.national.com.