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Mediabolic and National Semiconductor Announce Partnership to Bring Entertainment Networks to the Home

Nov 12, 2001

LAS VEGAS, NV-COMDEX - November 12, 2001 - National Semiconductor (NYSE: NSM), the world's leading technology provider for the information appliance (IA) market, and Mediabolic, Inc., announced today a strategic relationship to accelerate the deployment of next-generation entertainment devices.  The combination of National's Geode™ processors and the Mediabolic ONE convergence platform can power products such as entertainment servers, music jukeboxes, Internet connected devices, photo presentation devices and set-top boxes.

Mediabolic will be a spotlight partner in National Semiconductor's booth at Comdex, to be held November 12-16 in Las Vegas (Booth #L3005).  The demonstration will show multiple devices based on Geode communicating with each other and a PC across a local area network to distribute music, photos and videos.

Mediabolic is a leader in leveraging the optimized performance of the Geode to power entertainment products in the connected home.  "The Mediabolic ONE platform is adaptable to the smallest of devices, many to be announced early 2002. We have demonstrated systems that show over 20 simultaneous concurrent audio sessions streaming from a single Geode-based device," says Mediabolic CEO Daniel Putterman.  "We're very excited about this relationship with National Semiconductor to provide cutting-edge products in this new market."

"National Semiconductor and Mediabolic are creating commercially viable entertainment delivery and management systems for our customers," said Paul McCormick, marketing manager for the set-top box business unit at National Semiconductor.  "We have looked at many media platforms, and Mediabolic's is one of the most compelling solutions available today."

Details of the agreement include Mediabolic's long-term support for the Geode platform as a preferred hardware for the Mediabolic ONE convergence platform. Both companies will continue efforts to secure commercial deployments through joint marketing of their current and future integrated technologies. 
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Mediabolic created the Mediabolic ONE convergence platform with consumer price points in mind. The technology is ready for licensing by manufacturers seeking to offer powerful entertainment products into the networked home

About Mediabolic
Mediabolic is a privately held company providing software for networked entertainment devices in the home. Using patent-pending technology and support for open standards, the company provides an embedded network operating platform and a full suite of customizable applications for digital consumer electronics, networking, and entertainment service provider markets. Founded in 1999, Mediabolic is based in San Francisco, CA. For more information, please send inquiries to info@mediabolic.com

About National Semiconductor
National Semiconductor is the premier analog company driving the information age. Combining real-world analog and state-of-the-art digital technology, the company is focused on the fast growing markets for wireless handsets; information appliances; information infrastructure; and display, imaging and human interface technologies. With headquarters in Santa Clara, California, National reported sales of $2.1 billion for fiscal year 2001 and employs about 9,700 people worldwide.  Additional company and product information is available on the World Wide Web at www.national.com