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Samsung Electronics Selects National Semiconductor's Geode Technology to Power Japan's First IP Digital Broadcasting Service

Samsung's SMT- F240 Set-Top Box Being Demonstrated at Broadband Plus Show, National Booth #2833, Anaheim Convention Center, Anaheim, Calif., Dec. 3 - 6

Dec 3, 2002

December 3, 2002 - National Semiconductor (NYSE: NSM) today announced that Samsung Electronics has chosen National's Geode™ processor technology for Samsung's first Internet Protocol (IP) digital set-top boxes, which are on display this week in National's booth at the Broadband Plus show in Anaheim.

Samsung's new set-top boxes are able to deliver video-on-demand (VOD) and TV over IP networks, and MPEG2 compression for high-quality image at a cost of about US $20 per month.  This IP set-top box will be launched in Japan for the purpose of the interactive TV service, known as 'BB Cable TV,' by SOFTBANK Broadmedia Corporation, the broadband content and application unit of SOFTBANK. 

"Demand on streaming media or processing graphic intensive contents is increasing rapidly in set-top boxes.  National's Geode SC1200, a highly integrated single-chip, is a low cost but high performance set-top box solution.  It provides a streaming media decoding platform which has enhanced the flexibility and variety of video-on-demand services to our worldwide customers," said Dr. Hee-Won Park, senior manager of Set-top Box Development of Samsung.

Using National's popular Geode SC1200 single-chip solution optimized for digital set-top box applications, Samsung's SMT-F240 is a cost effective set-top box that delivers high-quality video, music and other multimedia-rich content delivery over broadband networks.

"Samsung Electronics' selection of our Geode technology demonstrates National Semiconductor's commitment to drive digital entertainment for consumers who access broadband entertainment through next-generation set-top boxes," said David Pederson, set-top box business unit director, National Semiconductor.  "Working closely with Samsung Electronics, National Semiconductor is also proud to be part of a set-top box product that enables broadband service providers to deliver high-quality streaming video entertainment services to consumers."

Geode Technology Optimizes Power, Performance and Cost
National Semiconductor's highly integrated x86 Geode SC1200 processor is fully compatible with more than 300 plug-ins and applets available on the Internet and provides the best balance in performance, cost and power consumption. Combined with the Geode CS1301 multimedia co-processor that provides real-time processing of audio, video, graphics and communications data streams, it enables a powerful MPEG2, MPEG4 and Windows Media™ Technology encoding and decoding architecture for next generation entertainment appliances.

The Geode SC1200 processor is an x86 architecture single-chip device, integrating a Geode GX1 processor, a TV video processor, video input port, video output ports, core logic and a SuperI/O block.  The Geode CS1301 multimedia companion chip combines a 180 MHz, 2.5V Trimedia™ core and a full complement of enhanced on-chip I/O and co-processing units. The coprocessor achieves up to 6.5 billion operations per second, ideal for applications requiring real-time processing of video, audio, graphics and communications data streams.

About National Semiconductor
National Semiconductor is the premier analog company driving the information age. Combining real-world analog and state-of-the-art digital technology, the company is focused on the fast growing markets for wireless handsets; displays; information infrastructure, and information appliances. With headquarters in Santa Clara, California, National reported sales of $1.5 billion for its most recent fiscal year and has about 10,000 employees worldwide. Additional company and product information is available on the World Wide Web at www.national.com