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National Semiconductor’s Bluetooth Module Provides Wireless Connectivity in Concord Camera Corp.’s Concord Eye-Q Go Wireless Digital Camera

Bluetooth Module Allows Easy Wireless Transfer of Photos Between Concord Camera and Laptops, Printers, PDAs and Cell Phones

Jul 17, 2003

June 17, 2003 - National Semiconductor Corporation (NYSE:NSM) today announced that Concord Camera Corp. (NASDAQ:LENS), a leading camera designer and manufacturer, has selected National Semiconductor’s embedded Bluetooth™ wireless networking technology for Concord’s new Concord Eye-Q® Go Wireless digital camera.  Bluetooth technology is a networking standard that enables point-to-point transfer of data wirelessly, allowing camera users to send photo files to their laptops or printers without any wires. 

The Concord Eye-Q Go Wireless digital camera incorporates National Semiconductor’s CP3BH19SB Bluetooth wireless personal area network (WPAN) module and is being demonstrated in National’s booth (hall 10, booth 412) at the Bluetooth World Congress in Amsterdam June 17 to 19.

“The CP3BH19SB module’s small size and RF integration make it easy to design into a connected camera, and its low voltage and advanced power-saving modes preserve battery life and increase the time that consumers can use the camera,” said Pat Sullivan, operations director for National’s Device Connectivity Division. 

“The Concord Eye-Q Go Wireless is one of the first digital cameras with Bluetooth functionality available on the market today,” said Gerald Angeli, Vice President, Engineering and Technology, of Concord.  “National made it easy for us to design Bluetooth functionality into our digital camera by having a fully embedded Bluetooth host protocol stack and software on one chip. This reduced our development time and allowed us to get this product to consumers quickly.”

The Concord Eye-Q Go Wireless Camera Features Bluetooth Connectivity
The Concord Eye-Q Go Wireless is a 2-megapixel digital camera with a 4x digital zoom, intuitive user interface and sophisticated flash controls for easy, accurate picture taking.  The camera will be packaged with a Bluetooth adaptor that will allow consumers to communicate with their existing PCs, which may not have Bluetooth capability.  The Concord Eye-Q Go Wireless is expected to be available in retail stores in the third calendar quarter of 2003.

About the CP3BH19SB Technology
The CP3BH19SB is a Bluetooth WPAN module based on National’s CP3000 family of connectivity processors.  The module includes the hardware, software, development tools and technical support to simplify and reduce the design and qualification cycle of connected embedded applications.

The module integrates National’s LMX5251 2.4 GHz radio interface and its CP3BT13 Bluetooth connectivity processor, allowing the implementation of a fully embedded Bluetooth stack with a customer's application code.  The module also allows easy access from user-developed application code to Bluetooth functionality through a well-defined application programming interface. This allows a designer to program the host protocol stack and dedicated profiles into the on-chip Flash program memory, eliminating the need for a separate host/system controller.  This saves cost, board space and power.

The CP3000 processors include a variety of embedded peripherals, such as USB, CAN, USART, SPI, Access.bus and advanced audio interfaces.  Also on-chip is a fully embedded Bluetooth interface that includes baseband processing, a host protocol stack and dedicated profiles.  

This module, as well as other members of the CP3000 family, is also ideal for other applications including hands-free speaker systems, automobile entertainment systems, utilities metering, standalone keyboards, universal headsets and digital multimedia speakers.

About National Semiconductor
National Semiconductor is the premier analog company driving the information age. Combining real-world analog and state-of-the-art digital technology, the company is focused on analog-based semiconductor products, which include stand-alone devices and subsystems in the areas of power management, imaging, display drivers, audio, amplifiers and data conversion. The company targets key markets such as wireless, displays, PCs, networks and a broad range of portable applications. With headquarters in Santa Clara, California, National reported sales of $1.67 billion for its most recent fiscal year. Additional company and product information is available on the World Wide Web at www.national.com
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