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National Semiconductor Implements Industry’s First RosettaNet Automated Design Win Registration Process

National and Avnet Electronics Begin Successful Data Transactions Using RosettaNet 5C Series of Partner Interface Process (PIP) Standards

Sep 15, 2003

September 15, 2003 - National Semiconductor Corporation (NYSE:NSM) today announced that it has successfully implemented the industry’s first automated design win registration process using the latest RosettaNet standards. National and Avnet Electronics (NYSE:AVT) have successfully begun exchanging design-win data using the new RosettaNet 5C series PIPs® standard, which enable faster, more accurate tracking of designs using National’s integrated circuits.

“Automating the design win process using RosettaNet standards will enable National to conduct fast, error-free transactions while providing real-time visibility into the supply chain that will dramatically improve productivity,” said Mike Glynn, Director of Information Services, National. “We are excited to work with Avnet Electronics to lead our industry by implementing the first automated design-win protocols.”

"The RosettaNet PIPs implementation will clearly drive increased ease-of-doing-business between Avnet and National in the design space," said Andy Bryant, president of Avnet Electronics Marketing. "More importantly, this new seamless process will provide us with better visibility into critical information required to effectively support our customers' design activities; from tracking prototype requirements to avoiding potentially damaging EOL issues."

National and Avnet Electronics have successfully implemented the following RosettaNet PIPs:

  • 5C2—REQUEST DESIGN REGISTRATION—This is a two-way PIP sent from Avnet to National that begins the design registration process. National may approve, deny, or mark the request as pending. Before RosettaNet, this process required manual registration and validation. Now the process is fully automated system-to-system.
  • 5C3—REQUEST DESIGN WIN—This process begins when the end customer has received the product, the design is registered, and product shipments have reached an agreed-upon metric. Each supplier has it own metric to determine a design win, which they agree with the distributor at the start of the program.
  • 5C4—DISTRIBUTE REGISTRATION STATUS—National uses this process when design registration status changes or an update is required. In the past, changes were entered manually via email. With the implementation of the 5C4 PIP National sends changes real-time directly to the distributor system as they occurs.

National uses Electronic Data Interface (EDI) standards to process documents that represent about 95 percent of the company’s sales.  National is now in production with 27 RosettaNet PIPs with 18 trading partners worldwide. Today, about 10 percent of the company’s transactions are processed using RosettaNet standards, and this number is projected to increase dramatically with the 5C PIP implementation. 

“The implementation of the Design Win 5C processes is the first in the industry that had not been previously supported by the EDI standard,” said Glynn. “National has aggressively replaced manual and email-based backend registration system with a full web-based system totally integrated to the 5C series PIP process.”

Since 2000, National has led in the implementation of RosettaNet standards. The company has already implemented other RosettaNet standards with foundry partners and direct customers that have streamlined the supply chain for product orders, forecasting and invoicing. RosettaNet is a consortium of more than 500 companies representing over $1 trillion in annual sales that aligns business processes by developing standards.

About National Semiconductor
National Semiconductor is the premier analog company driving the information age. Combining real-world analog and state-of-the-art digital technology, the company is focused on analog-based semiconductor products, which include stand-alone devices and subsystems in the areas of power management, imaging, display drivers, audio, amplifiers and data conversion. The company targets key markets such as wireless, displays, PCs, networks and a broad range of portable applications. With headquarters in Santa Clara, California, National reported sales of $1.67 billion for its most recent fiscal year. Additional company and product information is available on the World Wide Web at www.national.com