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National Semiconductor Launches the Bob Pease Show

Reality Programming for Engineers: New Analog Technology Webcasts Feature a Lively Mix of On-Demand News and Information to Quickly Solve Design Challenges

Sep 16, 2003

September 16, 2003 - Lights…camera…action! National Semiconductor Corporation (NYSE:NSM) today announced the semiconductor industry’s first online webcast tailored specifically for analog design engineers.  The Bob Pease Show features a variety of live and archived programming created to help electronic engineers solve real-world design challenges in the shortest possible time.

Highlights of the Bob Pease Show are a half-hour talk show hosted by National’s Hall of Fame Engineer, with co-host National engineers Paul Rako, Paul Grohe plus a guest expert. Each program features a lively, in-depth discussion of technical topics and demonstrations of solutions for analog design engineers.

The first show will be available online beginning at 8 AM PDT September 23, 2003 at www.national.com/bobpeaseshow, and on-demand at any time. In the premiere, Pease will highlight the use and abuse of watt-meters, and a special guest from Vishay will review FET performance.

“The Bob Pease show delivers technical information and design solutions using video and the web--the most powerful combination of media available to learn how to get the job done,” said Pease, a Staff Scientist at National. “Each show is like a televised applications note that focuses on a systems solution in an interactive, informative, and entertaining format.”

Viewers of the Bob Pease Show will see a screen divided into three sections—a video window, a presentation window, and a window of web pages with technical content updated constantly throughout the broadcast. From the Show home page viewers may also link to other informative National sites such as Analog University, Knowledge Base, Featured Communities and the WEBENCH™ tool set.

The Bob Pease Show is co-sponsored by Vishay (NYSE:VSH), Arrow Electronics (NYSE:ARW), and Reed (NYSE: RUK and ENL).

About National Semiconductor
National Semiconductor is the premier analog company driving the information age. Combining real-world analog and state-of-the-art digital technology, the company is focused on analog-based semiconductor products, which include stand-alone devices and subsystems in the areas of power management, imaging, display drivers, audio, amplifiers and data conversion. The company targets key markets such as wireless, displays, PCs, networks and a broad range of portable applications. With headquarters in Santa Clara, California, National reported sales of $1.67 billion for its most recent fiscal year. Additional company and product information is available on the World Wide Web at www.national.com
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