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National Semiconductor Speakers to Highlight Analog, Trends, Power Management Innovations at Electronica USA

--CEO Brian Halla to Present on Industry Trends, Seven Additional Company Representatives to Discuss Analog, Design, Hot Technologies in Communications

Mar 17, 2004

March 17, 2004 --CEO Brian Halla and seven additional executives and engineers from National Semiconductor Corporation (NYSE:NSM) will discuss the importance of analog and power management during their speeches at Electronica USA (eUSA), North America’s largest systems design event.  The show runs from March 29-April 2 at the Moscone Center in San Francisco, Calif.

National’s executives, design engineers and technical managers will address trends in the electronics industry as well as the significance of analog technology --including effective power management-- for numerous plugged-in and portable applications during eUSA’s Communication Design and Power Electronics Conferences.  They will also uncover new design ideas for communications systems, wireless PAN/LAN, broadband and metro access, internetworking and other applications. 


Tuesday, March 30 (2-3:30 p.m.)
Dennis Monticelli, National Fellow and Chief Technical Officer, will participate on a panel of analog gurus discussing "The Future of Analog in a Digital World."

Wednesday, March 31 (8:30-10:00 a.m.)
Brian Halla, Chairman, President and CEO, participates on a CEO panel discussing "Electronics' Tectonic Shift: What Hath the Downturn Wrought?" regarding business dynamics and innovations in the chip industry.


Wednesday, March 31 (3:45-5:15 p.m.)
Vasanta Madduri, Communication Interface Technical Marketing Manager
High Speed Backplanes in Communications Systems
Serial I/O solutions higher than XAUI rates have become a reality. With this new milestone, chip and system vendors are faced with new challenges such as manufacturability, cost, testability, standardization and integration. PCI-Express, UxPi, and Rapid I/O are all positioning themselves as interconnect of choice for next generation communications backplanes.  
Wednesday, March 31 (11:15 a.m. -12:45 p.m.)
Bob Bell, Applications Engineering Manager, Power Management Group
Application Challenges of High Voltage Hysteretic Buck Regulators
A hysteretic buck regulator will be presented which operates at a constant frequency. An overload protection scheme will be presented which protects the power switch for small overloads and complete short circuits. 
Wednesday, March 31 (2-3:30 p.m.) 
Donald Ashley, Strategic Marketing Manager, Power Management Group and Haachitaba Mweene, Americas Senior Applications Engineer
Telecommunication Power Supply Design Considerations
Communication systems power solutions for DSL, VOIP and 3G base stations will be illustrated. Power circuit topologies and schematics are shown with discussion on trade-offs for meeting system cost and performance criteria. 
Thursday, April 1 (2-3:30 p.m.)
Gorden Mortensen, Engineering Manager, Portable Power Group
Voltage Scaling for Lower Power SOC Design
Low power design is an ever increasing system design consideration. Power reduction in SOC compute engines for embedded systems can be achieved with the use of open-loop (dynamic) and closed-loop (adaptive) voltage scaling. This paper will present empirical and analytical power saving results achieved with voltage scaling for various process technologies.
Thursday, April 1 (3:30-5:15 p.m.) 
Abdul Aleaf, Applications Engineering Manger, Custom Solutions Group
Handling the Software Reliability Burden in Embedded Applications
We rely more on software-based electronic control systems for daily living. This class reviews the software development, validation, and verification practices that are essential requirements for the development of microcontroller-based applications to ensure the safety and reliability of end products.