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National Semiconductor Opens Design Center in Korea to Focus on Power Management for Portables, Flat Panel Displays, LCD TVs

Apr 26, 2004

April 26, 2004-National Semiconductor Corporation (NYSE:NSM) today announced the opening of a new design center in Seoul, Korea.  As National's first design facility in Korea, the center will develop analog power management integrated circuits and subsystems for portable applications, flat-panel displays and LCD TVs.

Korea is a worldwide leader in developing wireless handsets and driving consumer markets for portable electronics.  The Samsung and LG brands are now ranked among the top five supplier lists for wireless handsets.  "In order to respond quickly to customer needs, National Semiconductor puts design centers close to its most important markets and customers," said Peter Henry, vice president of the Portable Power Systems product group at National Semiconductor.  "Opening a design center in Korea is another natural step in fulfilling this strategy." 

The design center will be managed by Dr. Chuldong Oh, who has a Ph.D. from Texas A & M as well as extensive experience in Korea and design.  The center will grow to a team of 15 to 20 engineers who are expert in designing power management ICs for handsets and displays.

"National's design team will work closely with our lead customers in Korea to ensure the highest level of support," Henry said.   "We expect to expand the design center by taking advantage of the very strong engineering talent that Korea has developed in recent years."

The Korea-based design team will join other National engineers in addressing a major worldwide challenge: managing the increasing power needs of feature-rich portable applications that are being developed for smaller and smaller form factors.  Consumer demand for new features in mobile phones, for example, has put a severe strain on the power management systems of those devices.  In effect, engineers must design chips that extend battery life while also powering the newest features of a handheld, including power-hungry color screens and camera phones.  As the worldwide leader in power management systems, National Semiconductor has introduced a range of products to manage power and extend battery life in portable applications.  These products include low dropout regulators, white LED drivers, regulators and battery chargers.  National also recently introduced Mobile Pixel Link technology (MPL) for handhelds.  MPL is a video-streaming interface solution that enables faster streaming but lower power consumption. 

National's Korean customers include LG and Samsung, who are also global leaders in developing flat panel displays for personal computers and LCD TVs.  National's new design center will join National's global network of developers to enhance the company's leadership position in power management systems for displays.

About National Semiconductor

National Semiconductor, the industry's premier analog company, creates high performance analog devices and subsystems. National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, imaging sensors and data conversion solutions. National's key markets include wireless handsets, displays, PCs, networks and a broad range of portable applications. With headquarters in Santa Clara, California, National reported sales of $1.67 billion for fiscal 2003, which ended May 25, 2003. Additional company and product information is available at

www.national.com

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