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National Semiconductor Showcases Latest Analog Technologies for Displays at SID 2004 International Symposium, Seattle, Washington, May 23-28, Booth # 1121

May 23, 2004


  • National Semiconductor will highlight the latest technologies for displays as well as exciting new audio, power management, portable power and data conversion products at the Society for Information Display (SID) International Symposium, 2004.


  • At the SID Symposium, National will unveil a new interface architecture and chipset for LCD TVs. National’s new architecture simplifies the design of the intra-panel interconnect, improves display performance, and enables smaller bezels. Capable of delivering more than one billion colors to the display, this new architecture is designed to drive large panels up to 90 inches at resolutions up to 1920 x 1080.  
  • Press Conference: Tuesday, May 25, 11:00 a.m., in Room #603 at the Washington State Convention Center


  • National will feature exciting product and technology demos at SID 2004:
    • Response Time Compensation (RTC) technology, showing the image performance improvement possible using National’s RTC products  
    • Low-voltage RSDS™ LCD module for notebook PCs, showing National’s low-power timing controller  
    • Small format display showing the features and capabilities of National’s low-power column drivers  
    • “The Sight and Sound of the Cellular Phone,” a demo showing the top half of a flip-type cell phone with audio, lighting and dual displays  
    • HDTV CRTs, showing National’s monolithic triple-channel 15 MHz and 30 MHz drivers

National technologists will present at five sessions during the Symposium:

  • Dick McCartney, Principal Display Technologist
    Tuesday, May 25
    4 p.m. - 7 p.m.
    Exhibit Hall A
    Poster Session:  A New Driving Method to Compensate for Row Line Signal Propagation Delays in an AMLCD
  • Craig Zajac, Product Marketing Manager, Displays Group 
    Tuesday, May 25
    4 p.m. - 7 p.m.
    Exhibit Hall A
    Poster Session:  A New Intra-panel Interface for Large-Sized, High-Resolution TFT-LCD Applications
  • Anirudh Oberoi, Design Engineer, Displays Group
    Tuesday, May 25
    4 p.m. - 7 p.m.
    Exhibit Hall A
    Poster Session:  Image Processing Applied to Small-Format Displays
  • Dick McCartney, Principal Display Technologist 
    Thursday, May 27
    3:40-5 p.m.
    Ballroom A
    Paper:  A Third-Generation Timing Controller and Column Driver Architecture Using Point-to-Point Differential Signaling
  • Nikhil Balram, Chief Technology Officer, Displays Group
    Thursday, May 27
    7:30 a.m. - 9 a.m.
    Rooms 608-610
    Application Tutorial:  Display Electronics for DTV and HDTV


  • SID International Symposium dates: May 23-28, 2004  
  • National Semiconductor exhibit dates: May 25-27, 2004


  • Washington State Convention and Trade Center, 800 Convention Place, Seattle, WA 98101-2350


About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high performance analog devices and subsystems. National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, and data conversion solutions. National's key markets include wireless handsets, displays, PCs, networks and a broad range of portable applications. With headquarters in Santa Clara, California, National reported sales of $1.67 billion for fiscal 2003, which ended May 25, 2003. Additional company and product information is available at www.national.com.