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National Semiconductor Showcases Latest Analog Products and Highlights its Innovative PowerWise Power Management Solution at ARM Developers’ Conference

An Invitation to Visit National at the ARM Developers’ Conference, Santa Clara Convention Center, October 19-21, Booth #419

MEDIA ADVISORY

Oct 19, 2004

WHAT:
The ARM Developers’ Conference showcases ARM and its technology and tools partners, including National Semiconductor’s PowerWise™ technology for powering next-generation portable devices.  The conference offers more than180 classes, labs, hands-on workshops and panel discussions, with presentations from five of National’s portable power management engineers.

NATIONAL DEMOS:
National will feature four power-saving technology and product demonstrations:

  • PowerWise Technology - Adaptive Voltage Scaling – DVS926 Platform
    This demo shows power reduction using dynamic and adaptive voltage scaling running an MPEG4 movie clip to demonstrate power savings. This demo also highlights the ARM Intelligent Energy Manager (IEM) plus National’s PowerWise APC and LP5550 EMU
       
  • PowerWise Technology – Dual Domain Adaptive Voltage Scaling Featuring a PowerWise-Enabled Camera:
    This demo shows multi-voltage-domain adaptive voltage scaling on the TSMC 130nm process with dual ARM7 TDMI-S CPU cores running up to 96MHz. The demonstration platform will include full instrumentation to display measured power reduction with voltage and frequency scaling. This is the first demonstration of a fully integrated PowerWise Advanced Power Controller (APC) and provides active image captures.
       
  • PWI™ Open-Standard Evaluation Kit
    Demonstrates the PWI open-standard interface for connectivity between SoC and the voltage regulation system
       
  • PWI-Compliant Energy Management Unit
    Highlights National’s LP5550 and PWI 1.0-compliant EMU
       
  • “Flip-style” cellular handset:
    This demonstrates National’s technology leadership products for cellular handsets and features the LM4857 3D/stereo audio subsystem, highly power-efficient LP3936, FPD94028/93140 chipset, and LM2501/02 chipsets with Mobile Pixel Link technology.

NATIONAL SPEAKERS:
National technologists will present at five sessions during the conference:

  • Topic:   Voltage Scaling for Low-Power Designs
    Speaker:   Gordon Mortensen
    Time:   Wednesday, October 20 at 10:00 a.m.
     
  • Topic:   Partnering to Chase the Most Energy Efficient SoC Design
    ARM/Synopsis/National/etc. panel
    Speaker:   Gordon Mortensen
    Time:   Wednesday, October 20 at 10:30 a.m.
     
  • Topic:   Important Power Management Tips in an ARM Core-Based System
    Speaker:   Peter Henry
    Time:   Wednesday, October 20 at 2:30 p.m.
     
  • Topic:   How to Create Designs with Dynamic/Adaptive Voltage Scaling
    Speaker:   Hsing-Chien Roy Liu
    Time:   Thursday, October 21 at 10:00 a.m.
     
  • Topic:   National’s Analog Nuggets Fueling ARM Cores in the Industrial Sector
    Speaker:   Alan Hutton
    Time:   Thursday, October 21 at 10:00 a.m. (same as above / different track)

WHEN:
ARM Developers’ Conference dates: October 19-21, 2004
9 a.m. to 5 p.m. on October 19 and 20; 9 a.m. to 3 p.m. on October 21

WHERE:  
Santa Clara Convention Center, Booth #419

CONTACT:
Mike Brozda, National Semiconductor Corp. (408) 981-8937—cell phone, or
mike.brozda@nsc.com

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high performance analog devices and subsystems. National’s leading-edge products include power management circuits, display drivers, audio and operational amplifiers, and data conversion solutions. National's key markets include wireless handsets, displays, PCs, networks and a broad range of portable applications. Headquartered in Santa Clara, California, National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004. Additional company and product information is available at www.national.com
.