TI Home > News Releases

News Releases

National Semiconductor to Showcase Series of Connectivity Products At Wireless Connectivity (WiCon) Americas in Santa Clara, Calif.

Company to Demonstrate Latest Industrial Applications for Simply Blue Module, Evolution of Automotive Telematics

MEDIA ADVISORY

Nov 9, 2004

WHAT:

National Semiconductor will highlight the latest technologies for industrial and automotive telematics including a new version of its Simply Blue module enabling audio applications.

WHEN: 

November 9-10, 2004

DEMOS:

Simply Blue - Audio
National’s newest version of the Simply Blue Bluetooth® module simplifies cable replacement designs and now also supports audio. The demo shows how Simply Blue can be added to handsets, PDAs and similar products to enable Bluetooth headset and dial-up-networking with a minimum of host product intrusion.

Hands-Free Car Kits
Products from well-known OEMs show the latest in in-vehicle wireless connectivity using a customizable platform based on a turnkey Bluetooth development environment. The platform includes all the software, hardware, tools and support to ensure quick and easy design-in of customized hands-free products.

Bluetooth Hi-Fi Stereo Headset

A reference design for a stereo headset contains the LMX5452 Bluetooth 1.2 micro-module to demonstrate high quality audio streaming. The reference design, as well as a complete ODM product, is available from National’s design and manufacturing partners.

Bluetooth Personal Area Networking
A Bluetooth personal area network connects a variety of products including a laptop, camera/phone, printer and data collecting equipment.

Bluetooth Showcase
A showcase of National’s wireless connectivity products includes Simply Blue modules, Bluetooth adapters, car kits and the Injectoclean automotive diagnostic product, recently recognized by Motor Magazine as one of its “top 20 tools that defy convention.”

SPEAKERS:

Ajay Padgaonkar, Marketing Director, Device Connectivity Division
November 9 (1:45 to 3:15 p.m.)
Topic: Integrating Wireless Technologies into Mobile Devices (panel)

Matz Ohlen, Product Marketing Manager, Bluetooth Products
November 10 (11:15 to 11:45 a.m.)
Topic: Bluetooth plug-and-play for ISM applications

Malcolm Humphrey, Director, Device Connectivity Division
November 10 (11:45 a.m. to 12:15 p.m.)
Topic: Connecting automotive electronics and the wireless handset through Bluetooth technology

WHERE:

Santa Clara Convention Center (meeting room #1), 5001 Great America Parkway, Santa Clara, Calif., 95054

FOR MORE INFORMATION ABOUT NATIONAL’S BLUETOOTH WIRELESS FUNCTIONALITY, VISIT:

http://www.national.com/company/pressroom/vpk/Bluetooth.html

TO SCHEDULE AN APPOINTMENT TO SEE SHOW DEMOS AND/OR MEET WITH A TECHNICAL SPOKESPERSON, CONTACT:

Jeff Weir
(408) 721-5199
(408) 242-4827 (cell)
jeff.weir@nsc.com

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high performance analog devices and subsystems. National’s leading-edge products include power management circuits, display drivers, audio and operational amplifiers, and data conversion solutions. National's key markets include wireless handsets, displays, PCs, networks and a broad range of portable applications. With headquarters in Santa Clara, California, National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004. Additional company and product information is available at www.national.com
.